Airspeed, Altitude, and Ideas

By evan| 04/28/2017
Sometimes we run into authors who have stalled out with their writing or don’t know where to go to get published. If you know someone like this perhaps this little note could help them: Several years ago when I crashed my airplane, people asked...

What You Need To Know About Your Brand

By evan| 04/13/2017
An Author Platform, your brand, is who you are in the minds of your readers and potential readers. They trust you because you have a good relationship with them. You honor that trust by making sure you stick to your word and not let them down. Accord...

A Well Planned Book Launch Party

By evan| 03/30/2017
Mostly Music’s book launch party was a community event in the performing arts center’s Lorene Harrison lobby. The lobby was named in honor of the book’s author for her contribution to the community. The place was packed. Lorene cried with joy. ...

Beta Readers: Why are they important?

By evan| 03/08/2017
You did it! You finished your novel. Months of sweat, passion and dedication are now condensed into the pages before you. What’s the next step? Should you send your manuscript to your publisher? Pass out photocopied manuscripts to everyone who̵...

What to Expect, and Not to Expect, When Your Book Is Published Managing expectations and the realities of book sales, being an author, and the writing life.

By evan| 03/04/2017
Publishing a book is a big deal and you should be proud of your accomplishment. Writing is hard, often thankless, work. Authors are known to toil away at their keyboards, often at odd hours of the night, pouring their guts and soul onto the page. Som...

How to Market Your Novel/Work of Fiction

By evan| 02/27/2017
A guide for authors of fiction, from novels to historical fiction, on how to identify, engage and build communities of readers. You finally finished that novel, published, and are ready to enter the next stage — marketing. Unlike writing your b...

How to Present Your Book, and Your Author Brand, at Book Signings

By evan| 02/14/2017
The dos and don’ts of organizing and conducting book signings Book signings are a fantastic way to create buzz, market your book, gain readers, and strengthen your platform. However, there is a right and a wrong way to organize and conduct book sig...

Why All Authors Must Be Marketers, Too

By evan| 01/31/2017
If you want to sell your book, you must become a marketing expert. Here’s how. If you’re a writer, you probably feel like writing and marketing are worlds apart. While writers toil away at keyboards, reach into their inner selves and ignite each ...

How to Avoid Publishing Scams and Unscrupulous Literary Agents

By evan| 01/24/2017
Everything new authors need to know about avoiding costly and devious predators in publishing You’ve written a piece you are proud of and now you’re ready to publish and promote. Congratulations! Unfortunately, there are a number of scams that wi...

Why You Should Write for Meaning, Not Fame

By evan| 01/17/2017
Writing from the heart produces better books—period. Picture fame. What does it look like? Money? A placard with your name on it? A shoutout in Publisher’s Weekly? Bragging to strangers at parties? Try to read the first page of the book that got ...

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