“There are certain things in which mediocrity is intolerable: poetry, music, painting, public eloquence.” Jean de La Bruyère’s words strike like a warning bell for every writer who dares to put fingers on the keyboard. His assertion, sharp and unwavering, leaves no room for half-hearted effort. Literature, art, and oratory must rise above the ordinary, or they are doomed to irrelevance.
La Bruyère understood something that many writers struggle with today: the written word, when wielded with mastery, shapes minds, stirs emotions, and withstands time. But what happens when writing falls into mediocrity? Can bland words change the world? He thought not—and he spent his life proving it.
The Struggle for Excellence in a Conformist World
Seventeenth-century France was a world of rigid social hierarchy, where voices like La Bruyère’s often met resistance. Born in 1645, he did not belong to the nobility, nor was he initially part of the intellectual elite. He studied law and secured a modest position as a tutor to the grandson of the powerful minister, Jean-Baptiste Colbert. Yet, in a society where privilege dictated success, talent alone was insufficient.
His struggle was not merely professional but artistic. France adored its writers—if they played by the rules. Flattery, not truth, earned favor at court. Writers who sought approval often softened their critiques, crafting words to please rather than provoke. La Bruyère rejected this game. Instead, he took a path far more dangerous: unflinching honesty.
In 1688, he published Les Caractères, a collection of essays and maxims exposing the hypocrisy and foolishness of his time. The book, inspired by Theophrastus’s ancient work on human nature, held up a mirror to the pretentious, the vain, and the power-hungry. It was biting, unsparing—and wildly successful. Yet, success came with its price. Nobles seethed, critics fumed, and La Bruyère found himself both celebrated and condemned.
His words struck deep because they were unafraid. He refused to let mediocrity pollute literature. To him, writing had to be precise, deliberate, and insightful. Anything less was a betrayal of its purpose.
The Pen That Challenged an Empire
La Bruyère’s sharpest weapon was his ability to expose the absurdity of those who wielded power. He wrote of sycophants who thrived on deception, men who spoke endlessly but said nothing, and poets who churned out hollow verses in pursuit of patronage. He did not merely observe society—he dissected it.
Yet, for all his criticism, he was not a man without hope. He believed in the power of literature to refine humanity. His critiques, though scathing, sought to illuminate rather than destroy. He saw writing as a force, when wielded with precision, could cut through pretense and inspire change.
His work had admirers, including the Académie Française, which inducted him in 1693. But even as he gained recognition, he remained acutely aware of the fickleness of public favor. He had spent years watching men rise and fall on the tides of influence. Unlike many of his peers, he had no illusions about the cost of truth-telling.
How La Bruyère’s Legacy Lives On
More than three centuries later, La Bruyère’s warning against mediocrity still echoes. The digital age has given every writer a platform, but ease of publication has not guaranteed excellence. What separates the forgettable from the unforgettable in a world flooded with content? Precision, insight, and the courage to write what matters.
His insistence on clarity and purpose in writing remains as relevant as ever. Writers today, like in his time, must choose: write to be liked, or write to be remembered. A watered-down message may earn temporary approval, but only fearless writing stands the test of time.
His legacy is not just in the wit of Les Caractères but in the principle behind it. He reminds writers that words are more than ink on a page—they are instruments of change, persuasion forces, and truth reflections.
A Call to Writers: Write as If It Matters
La Bruyère’s life is proof that literature is not a passive act. It demands rigor, depth, and an unrelenting commitment to truth. He did not seek comfort in the ordinary. Neither should you.
If writing is worth doing, it is worth doing with precision, passion, and purpose. Write—not to blend in, but to stand out.
Author Masterminds is a community of authors who understand that stories shape minds, shift perspectives, and change the world. Authors dedicated not to blend in, but to stand out. If you’re serious about writing, refining your craft, and reaching readers who genuinely connect with your words, this is where you belong.
Go here: https://bit.ly/4k6lvg1 if you’d like to learn more about Author Masterminds.
Because the right words, in the right hands, at the right time, can change everything.
Author Masterminds—Where Purpose, Power, Passion, and Partnership Produce Possibilities.

This is Publication Consultants’ motivation for constantly striving to assist authors sell and market their books. Author Campaign Method (ACM) of sales and marketing is Publication Consultants’ plan to accomplish this so that our authors’ books have a reasonable opportunity for success. We know the difference between motion and direction. ACM is direction! ACM is the process for authorpreneurs who are serious about bringing their books to market. ACM is a boon for them.
Release Party
Web Presence
Book Signings
Facebook Profile and Facebook Page
Active Social Media Participation
Ebook Cards
The Great Alaska Book Fair: October 8, 2016


Costco Book Signings
eBook Cards

Benjamin Franklin Award
Jim Misko Book Signing at Barnes and Noble
Cortex is for serious authors and will probably not be of interest to hobbyists. We recorded our Cortex training and information meeting. If you’re a serious author, and did not attend the meeting, and would like to review the training information, kindly let us know. Authors are required to have a Facebook author page to use Cortex.
Correction:
This is Publication Consultants’ motivation for constantly striving to assist authors sell and market their books. ACM is Publication Consultants’ plan to accomplish this so that our authors’ books have a reasonable opportunity for success. We know the difference between motion and direction. ACM is direction! ACM is the process for authors who are serious about bringing their books to market. ACM is a boon for serious authors, but a burden for hobbyist. We don’t recommend ACM for hobbyists.

We’re the only publisher we know of that provides authors with book signing opportunities. Book signing are appropriate for hobbyist and essential for serious authors. To schedule a book signing kindly go to our website, <
We hear authors complain about all the personal stuff on Facebook. Most of these complaints are because the author doesn’t understand the difference difference between a Facebook profile and a Facebook page. Simply put, a profile is for personal things for friends and family; a page is for business. If your book is just a hobby, then it’s fine to have only a Facebook profile and make your posts for friends and family; however, if you’re serious about your writing, and it’s a business with you, or you want it to be business, then you need a Facebook page as an author. It’s simple to tell if it’s a page or a profile. A profile shows how many friends and a page shows how many likes. Here’s a link <> to a straight forward description on how to set up your author Facebook page.



Mosquito Books has a new location in the Anchorage international airport and is available for signings with 21 days notice. Jim Misko had a signing there yesterday. His signing report included these words, “Had the best day ever at the airport . . ..”



The Lyin Kings: The Wannabe World Leaders
Time and Tide


ReadAlaska 2014
Readerlink and Book Signings
2014 Independent Publisher Book Awards Results

Bonnye Matthews Radio Interview
Rick Mystrom Radio Interview
When he published those overseas blogs as the book The Innocents Abroad, it would become a hit. But you couldn’t find it in bookstores.
More NetGalley
Mary Ann Poll
Bumppo
Computer Spell Checkers
Seven Things I Learned From a Foreign Email
2014 Spirit of Youth Awards
Book Signings


Blog Talk Radio
Publication Consultants Blog
Book Signings



Don and Lanna Langdok
Ron Walden
Book Signings Are Fun
Release Party Video
Erin’s book,
Heather’s book,
New Books