In book marketing, success mirrors the impossibility of sneezing with one’s eyes open. As Brian Jud astutely observes, it requires an unyielding awareness and a readiness to seize unexpected opportunities. This principle underscores the necessity of keeping one’s eyes perpetually open to the dynamic landscape of reader needs and market trends.
Consider the book not merely as a collection of pages but as a gateway to new experiences and solutions for readers. It’s not the physical book that holds sway over your audience; it’s the transformative impact it offers. By crafting a message that vividly articulates the unique benefits of the book, authors can forge a deeper connection with their readers, meeting them precisely in the forms they seek.
When reaching out to your audience, looking beyond traditional retail markets is essential. Identify who your readers are—those individuals who will find personal value in your book. For non-retail sectors, pinpoint the corporate buyers whose specific needs or challenges your book addresses. This strategy broadens your reach and tailors your approach to meet distinct market demands.
Adopting a consultative approach in your marketing strategy can be highly effective. Create a Problem, Action, and Result (PAR) roadmap to guide your prospects through their challenges. By clearly outlining how your book addresses their issues, the actions they should take, and the transformative results they can expect, you pave the way for a compelling reason to purchase.
The distinctiveness of your content is a treasure trove waiting to be discovered. Emphasize how it surpasses competing titles in value and relevance. As the subject-matter expert, your expertise should shine through every interaction and transaction, especially in specialized markets like non-bookstores. This differentiates your book and establishes credibility and trust with your audience.
Market segmentation is another critical aspect. For instance, if your book targets children, consider contacting schools, parent-teacher associations, daycare centers, homeschool networks, and children’s museums. These communities share a common interest in your genre and provide a fertile ground for your marketing efforts.
Effective marketing, while it may appear straightforward, is far from effortless. It demands a vigilant eye for innovative methods to market and sell your books. This venture is indeed nothing to sneeze at, as it requires continuous adaptation and creativity.
We Don’t Want to Write the Laws; We Want to Publish the Books
We Believe in the Power of Authors Short Video: https://bit.ly/45z6mvf
Writers Reshape the World Short Video: https://bit.ly/47glKOg
Bringing Your Book to Market Booklet: https://bit.ly/2ymDVXx
Bringing Your Book to Market Short Video: https://bit.ly/3Q3g2JD
Author Campaign Method (ACM) for Authorpreneurs
This is Publication Consultants’ motivation for constantly striving to assist authors sell and market their books. Author Campaign Method (ACM) of sales and marketing is Publication Consultants’ plan to accomplish this so that our authors’ books have a reasonable opportunity for success. We know the difference between motion and direction. ACM is direction! ACM is the process for authorpreneurs who are serious about bringing their books to market. ACM is a boon for them.
Release Party
Web Presence
Book Signings
Amazon Author Page
Facebook Profile and Facebook Page
Active Social Media Participation
Ebook Cards
The Great Alaska Book Fair: October 8, 2016
Costco Book Signings
eBook Cards
Benjamin Franklin Award
Jim Misko Book Signing at Barnes and Noble
Cortex is for serious authors and will probably not be of interest to hobbyists. We recorded our Cortex training and information meeting. If you’re a serious author, and did not attend the meeting, and would like to review the training information, kindly let us know. Authors are required to have a Facebook author page to use Cortex.
Correction:
We take the quote by Marcella Smith, Small Press Business Manager, Barnes & Noble seriously: “The author is essential to the success of the book, giving energy behind the book to make it something that a customer will come in and ask for. That is what makes the difference in a book that sells, that develops legs, and has a life of its own. Otherwise the book goes on the shelf and stays there for three months. Then it gets returned.”
This is Publication Consultants’ motivation for constantly striving to assist authors sell and market their books. ACM is Publication Consultants’ plan to accomplish this so that our authors’ books have a reasonable opportunity for success. We know the difference between motion and direction. ACM is direction! ACM is the process for authors who are serious about bringing their books to market. ACM is a boon for serious authors, but a burden for hobbyist. We don’t recommend ACM for hobbyists.
We’re the only publisher we know of that provides authors with book signing opportunities. Book signing are appropriate for hobbyist and essential for serious authors. To schedule a book signing kindly go to our website, <
An Author Page on Amazon Author Central is a serious author ACM requirement and desirable for the hobbyist. Author Central is a free resource designed to help authors become more active participants in the promotion of their books. In Author Central you can manage an Author Page, update information about your books, and view Customer Reviews and sales information for your bibliography. If you don’t already have an Author Page on 
We hear authors complain about all the personal stuff on Facebook. Most of these complaints are because the author doesn’t understand the difference difference between a Facebook profile and a Facebook page. Simply put, a profile is for personal things for friends and family; a page is for business. If your book is just a hobby, then it’s fine to have only a Facebook profile and make your posts for friends and family; however, if you’re serious about your writing, and it’s a business with you, or you want it to be business, then you need a Facebook page as an author. It’s simple to tell if it’s a page or a profile. A profile shows how many friends and a page shows how many likes. Here’s a link <> to a straight forward description on how to set up your author Facebook page.
Active Social Media Participation
Mosquito Books has a new location in the Anchorage international airport and is available for signings with 21 days notice. Jim Misko had a signing there yesterday. His signing report included these words, “Had the best day ever at the airport . . ..”
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Time and Tide
ReadAlaska 2014
Readerlink and Book Signings
2014 Independent Publisher Book Awards Results
Bonnye Matthews Radio Interview
Rick Mystrom Radio Interview
When he published those overseas blogs as the book The Innocents Abroad, it would become a hit. But you couldn’t find it in bookstores.
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2014 Spirit of Youth Awards
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