“To survive, you must tell stories.” These words from Umberto Eco encapsulate his profound understanding of storytelling’s role in shaping humanity. A celebrated novelist, philosopher, and semiotician, Eco viewed narratives as tools for interpreting life, building cultural bridges, and ensuring the survival of collective knowledge. His works, including The Name of the Rose, illuminate the layered meanings within stories, revealing their transformative power to connect people across time and space.

Eco was born in 1932 in Alessandria, Italy, during Mussolini’s fascist regime. As a child, he witnessed the devastation of World War II, which left an indelible mark on his worldview. The horrors of war dismantled illusions about authority and ideologies, fostering his skepticism toward dogma.
During these formative years, Eco found refuge in literature. He immersed himself in the stories of Jules Verne and other adventure novelists, discovering their ability to provide solace and hope amid chaos. This early encounter with storytelling shaped his understanding of its necessity—not only for survival but for imagining better futures. His later works, including his essays on semiotics, often reflect this belief in the redemptive and explanatory power of narrative.
Eco’s academic career was a testament to his brilliance and versatility. After earning his doctorate in philosophy, he became a leading scholar in semiotics—the study of signs and symbols in communication. His groundbreaking book, A Theory of Semiotics, redefined the field by examining how humans create meaning through symbols and stories.
Despite his academic success, Eco felt compelled to reach a broader audience. In 1980, he published The Name of the Rose, a novel combining medieval history, literary analysis, and a murder mystery. Inspired by his deep love for historical texts and fascination with how stories shape understanding, the novel became an international bestseller.
The book’s success surprised many, including Eco himself. He described fiction as a playground where ideas could be tested and explored in ways that academic writing could not achieve. His transition from scholar to novelist highlighted his belief that storytelling transcends boundaries, connecting intellectual inquiry with universal human experiences.
Eco’s contributions to literature and culture were transformative. Through The Name of the Rose, he demonstrated that complex ideas—like semiotics, theology, and philosophy—could engage a mass audience when framed as a compelling story. He bridged the gap between academia and popular culture by embedding historical details and intellectual puzzles within a gripping narrative.
Subsequent novels, such as Foucault’s Pendulum and The Prague Cemetery, explored themes of conspiracy, ideology, and the interplay between history and myth. These works resonated in an era increasingly preoccupied with misinformation and skepticism toward authority. Eco’s exploration of how narratives shape beliefs and behaviors offered readers tools to critically examine the stories that influence their lives.
Beyond fiction, Eco’s essays, such as those collected in Travels in Hyperreality, dissected modern media and culture with wit and insight. His critique of how information is consumed and distorted in the digital age remains strikingly relevant, cementing his reputation as a thinker ahead of his time.
Umberto Eco’s legacy is a testament to storytelling’s enduring power. Through novels, essays, and academic texts, he revealed how stories help us understand ourselves and the world. His belief in the necessity of narrative as a means of survival, connection, and discovery inspires readers and writers alike.
Eco’s works remind us that storytelling is not merely an art form but an essential human endeavor. By telling stories, we preserve knowledge, explore possibilities, and find meaning in an often chaotic world. Through his words, Eco exemplified how writing shapes history and leaves an indelible mark on the human experience.
Let his works inspire you to tell your own stories and explore the limitless potential of narrative to shape understanding and foster change. In doing so, you will carry forward Eco’s conviction that storytelling is a cornerstone of human survival.
We Don’t Want to Write the Laws; We Want to Publish the Books
Publication Consultants: The Synonym for Book Publishing—https://publicationconsultants.com

This is Publication Consultants’ motivation for constantly striving to assist authors sell and market their books. Author Campaign Method (ACM) of sales and marketing is Publication Consultants’ plan to accomplish this so that our authors’ books have a reasonable opportunity for success. We know the difference between motion and direction. ACM is direction! ACM is the process for authorpreneurs who are serious about bringing their books to market. ACM is a boon for them.
Release Party
Web Presence
Book Signings
Facebook Profile and Facebook Page
Active Social Media Participation
Ebook Cards
The Great Alaska Book Fair: October 8, 2016


Costco Book Signings
eBook Cards

Benjamin Franklin Award
Jim Misko Book Signing at Barnes and Noble
Cortex is for serious authors and will probably not be of interest to hobbyists. We recorded our Cortex training and information meeting. If you’re a serious author, and did not attend the meeting, and would like to review the training information, kindly let us know. Authors are required to have a Facebook author page to use Cortex.
Correction:
This is Publication Consultants’ motivation for constantly striving to assist authors sell and market their books. ACM is Publication Consultants’ plan to accomplish this so that our authors’ books have a reasonable opportunity for success. We know the difference between motion and direction. ACM is direction! ACM is the process for authors who are serious about bringing their books to market. ACM is a boon for serious authors, but a burden for hobbyist. We don’t recommend ACM for hobbyists.

We’re the only publisher we know of that provides authors with book signing opportunities. Book signing are appropriate for hobbyist and essential for serious authors. To schedule a book signing kindly go to our website, <
We hear authors complain about all the personal stuff on Facebook. Most of these complaints are because the author doesn’t understand the difference difference between a Facebook profile and a Facebook page. Simply put, a profile is for personal things for friends and family; a page is for business. If your book is just a hobby, then it’s fine to have only a Facebook profile and make your posts for friends and family; however, if you’re serious about your writing, and it’s a business with you, or you want it to be business, then you need a Facebook page as an author. It’s simple to tell if it’s a page or a profile. A profile shows how many friends and a page shows how many likes. Here’s a link <> to a straight forward description on how to set up your author Facebook page.



Mosquito Books has a new location in the Anchorage international airport and is available for signings with 21 days notice. Jim Misko had a signing there yesterday. His signing report included these words, “Had the best day ever at the airport . . ..”



The Lyin Kings: The Wannabe World Leaders
Time and Tide


ReadAlaska 2014
Readerlink and Book Signings
2014 Independent Publisher Book Awards Results

Bonnye Matthews Radio Interview
Rick Mystrom Radio Interview
When he published those overseas blogs as the book The Innocents Abroad, it would become a hit. But you couldn’t find it in bookstores.
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Mary Ann Poll
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Seven Things I Learned From a Foreign Email
2014 Spirit of Youth Awards
Book Signings


Blog Talk Radio
Publication Consultants Blog
Book Signings



Don and Lanna Langdok
Ron Walden
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Erin’s book,
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