The name on the cover is not a name. It is a promise.
Yáng Shuāng-zǐ is a pen name. In Mandarin, it means “twins.” The Taiwanese author who writes under it was born Yang Jo-tzu. She had a twin sister, Yang Jo-hui, who shared her passion for literature, history, and storytelling. They worked alongside each other — writing, researching, translating. In 2015, Yang Jo-hui died of cancer. She was thirty-one years old.
After her sister’s death, Yang Jo-tzu took the name Shuang-zi — twins — and kept writing. Every book she has published since carries both of them. The name on the cover is not a name. It is a promise to a sister she could not keep writing beside.
On May 19, 2026, at a ceremony in the Turbine Hall at Tate Modern in London, a book written under both their names won the International Booker Prize. Taiwan Travelogue — set in 1930s Taiwan under Japanese colonial rule, a novel about a Japanese writer and her Taiwanese interpreter, about food and travel and love and the weight of empire — became the first book translated from Mandarin Chinese to win the prize. The first win for a Taiwanese author.
Publishers had rejected the book as untranslatable. Mandarin Chinese carries meaning in ways English cannot mirror — characters layered with centuries of history, tones altering sense, the weight of a single word impossible to carry across. Translator Lin King, born in New York, raised in Taipei, carrying both languages in her own life, translated it anyway.
In her acceptance speech, Yáng said: “Literature cannot be kept separate from the soil in which it has grown.” She dedicated her closing words to her homeland. The prize money — £50,000 — was split equally between author and translator. Two women. One book. Both names on the award.
In 1967, a translator named Gregory Rabassa opened a manuscript written in Spanish by a Colombian author named Gabriel García Márquez. His task was to carry it into English without losing what made it alive.
The novel opened with a sentence Rabassa had to translate perfectly or not at all.
In his English: “Many years later, as he faced the firing squad, Colonel Aureliano Buendía was to remember that distant afternoon when his father took him to discover ice.”
One sentence. A man facing death. A memory of ice. A lifetime compressed into thirty-two words. Rabassa found every one of them.
García Márquez, who later won the Nobel Prize in Literature, said Rabassa’s translation of One Hundred Years of Solitude was better than the original. The highest praise one author has ever given another.
Rabassa said: “The translator is an artist who subordinates himself to another artist.” He spent his career giving English-speaking readers voices they would otherwise never have heard — García Márquez, Julio Cortázar, Mario Vargas Llosa. He found the word. He found it again. He found it a thousand times, until the sentence in English held what the sentence in Spanish had carried.
Publishers had once said those voices were untranslatable too.
Yáng Shuāng-zǐ writes under a name meaning twins. She writes every book for two people. Lin King carried the words across a language publishers said could not be crossed. At Tate Modern, they stood together and accepted the prize.
Yáng said: “I believe in literature’s power because in the life of the mind, literature has never ceded ground or given up on the dialogue between people.”
The Power of Authors teaches: purpose is the foundation of every sentence worth writing. Not talent. Not strategy. Not the approval of publishers who say a thing cannot be done. Purpose. The author who writes from genuine purpose — from the soil of a real life, a real loss, a real conviction about what literature is for — writes the book no algorithm can predict and no rejection letter can stop.
Yáng had a purpose large enough to carry her sister’s name. Lin King had a purpose large enough to carry a language across itself. Together they produced a book publishers said was impossible.
You have a purpose. You may not have named it yet. You may have set it aside because someone told you the book could not be written, the story could not be told, the language could not be crossed.
Write it for the person you are carrying. Write from the soil your life has grown in. Write because literature has never ceded ground and never given up on the dialogue between people.
The name on the cover is not the only name in the room.
Discover why purpose is the foundation of every sentence worth writing in The Power of Authors by Evan and Lois Swensen.
The Power of Authors is available from Amazon or your favorite bookseller: http://evanswensen.com. If you’d like an autographed copy, you can order it here: http://bit.ly/4pgmzjM.

This is Publication Consultants’ motivation for constantly striving to assist authors sell and market their books. Author Campaign Method (ACM) of sales and marketing is Publication Consultants’ plan to accomplish this so that our authors’ books have a reasonable opportunity for success. We know the difference between motion and direction. ACM is direction! ACM is the process for authorpreneurs who are serious about bringing their books to market. ACM is a boon for them.
Release Party
Web Presence
Book Signings
Facebook Profile and Facebook Page
Active Social Media Participation
Ebook Cards
The Great Alaska Book Fair: October 8, 2016


Costco Book Signings
eBook Cards

Benjamin Franklin Award
Jim Misko Book Signing at Barnes and Noble
Cortex is for serious authors and will probably not be of interest to hobbyists. We recorded our Cortex training and information meeting. If you’re a serious author, and did not attend the meeting, and would like to review the training information, kindly let us know. Authors are required to have a Facebook author page to use Cortex.
Correction:
This is Publication Consultants’ motivation for constantly striving to assist authors sell and market their books. ACM is Publication Consultants’ plan to accomplish this so that our authors’ books have a reasonable opportunity for success. We know the difference between motion and direction. ACM is direction! ACM is the process for authors who are serious about bringing their books to market. ACM is a boon for serious authors, but a burden for hobbyist. We don’t recommend ACM for hobbyists.

We’re the only publisher we know of that provides authors with book signing opportunities. Book signing are appropriate for hobbyist and essential for serious authors. To schedule a book signing kindly go to our website, <
We hear authors complain about all the personal stuff on Facebook. Most of these complaints are because the author doesn’t understand the difference difference between a Facebook profile and a Facebook page. Simply put, a profile is for personal things for friends and family; a page is for business. If your book is just a hobby, then it’s fine to have only a Facebook profile and make your posts for friends and family; however, if you’re serious about your writing, and it’s a business with you, or you want it to be business, then you need a Facebook page as an author. It’s simple to tell if it’s a page or a profile. A profile shows how many friends and a page shows how many likes. Here’s a link <> to a straight forward description on how to set up your author Facebook page.



Mosquito Books has a new location in the Anchorage international airport and is available for signings with 21 days notice. Jim Misko had a signing there yesterday. His signing report included these words, “Had the best day ever at the airport . . ..”



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