I like trivia. Not the kind where you memorize who won the 1948 World Series or which bird can fly backward (for the record, it’s the hummingbird). I mean trivia revealing something about us, how we live, and what it says about our habits. The kind sneaking into a conversation and makes someone tilt their head, smile, and say, “Really?”
Here’s a fun one for you: the average American reads about 12 books per year. That sounds impressive at first—one a month! You can almost picture folks carrying hardcovers on the subway or curling up every evening with a paperback. But here’s where trivia gives us a twist. The median number of books read is only four. Which means half of all Americans are reading fewer than four books a year.
So how does the average end up so high? It’s because of a small group of readers who fly through books like most of us go through bags of popcorn. Their numbers pull the average upward. Without them, America’s bookish profile would look a lot thinner.
Reading isn’t always steady—it bends with the seasons of our lives. A busy job, raising kids, or even just the lure of binge-watching a new series can nudge books down the list. Then suddenly, a summer trip or a snowy winter pulls them right back.
The trivia becomes even more fun when you think of it as a scale. If you’re reading more than four books a year, congratulations—you’re already ahead of half the country. Cross into the twelve-book zone, and you’ve joined the “super readers,” the folks carrying the national average on their shoulders. Push past that, and you’re officially in the realm of bookworms, the kind librarians secretly cheer for.
I find it comforting to know that no matter where we fall on the scale, reading still has a hold on us. Even if someone picks up just one book in a year, it’s one story added to their life. Maybe it’s To Kill a Mockingbird, maybe it’s Harry Potter and the Sorcerer’s Stone, or maybe it’s a slim memoir tucked into the corner of a library display. That one book might be the spark for more.
There’s another angle too—what counts as reading today? Many Americans listen to audiobooks while commuting or tackling household chores. Some spend hours on e-readers, swiping instead of flipping. Others dive into graphic novels, poetry collections, or short story anthologies. All of it counts. The median doesn’t tell us about variety, only volume.
The trivia also shines a light on the power of a small group. Those voracious readers—maybe you’re one of them—change the landscape. Without their hunger for stories, our national reading picture would look starkly different. In a way, it’s a reminder that small groups often shape the whole.
So, here’s my challenge to you: take a quick tally of your year. How many books have you read so far? More than four? You’re ahead of the curve. Close to twelve? You’re carrying the team. Beyond twelve? You’re one of the anchors of America’s reading culture. And if you’re under four, no shame—every book matters. Just think of the fun in nudging that number upward.
Trivia isn’t just about random facts. Sometimes it’s about perspective. The numbers remind us that stories still matter, and that readers like you keep them alive. Next time someone says Americans don’t read much anymore, you’ll have a playful answer ready: “Well, the average is twelve, but the real story is four.” Then you can smile, because you know the trivia behind the trivia.
That’s the heartbeat of my new book, The Power of Authors: A Rallying Cry for Today’s Writers to Recognize Their Power, Rise to Their Calling, and Write with Moral Conviction, written with Lois Swensen and a foreword by Jane L. Evanson, PhD. It launches this September. You’ve been reading its heartbeat in these messages—soon you’ll be able to hold the book in your hands.

This is Publication Consultants’ motivation for constantly striving to assist authors sell and market their books. Author Campaign Method (ACM) of sales and marketing is Publication Consultants’ plan to accomplish this so that our authors’ books have a reasonable opportunity for success. We know the difference between motion and direction. ACM is direction! ACM is the process for authorpreneurs who are serious about bringing their books to market. ACM is a boon for them.
Release Party
Web Presence
Book Signings
Facebook Profile and Facebook Page
Active Social Media Participation
Ebook Cards
The Great Alaska Book Fair: October 8, 2016


Costco Book Signings
eBook Cards

Benjamin Franklin Award
Jim Misko Book Signing at Barnes and Noble
Cortex is for serious authors and will probably not be of interest to hobbyists. We recorded our Cortex training and information meeting. If you’re a serious author, and did not attend the meeting, and would like to review the training information, kindly let us know. Authors are required to have a Facebook author page to use Cortex.
Correction:
This is Publication Consultants’ motivation for constantly striving to assist authors sell and market their books. ACM is Publication Consultants’ plan to accomplish this so that our authors’ books have a reasonable opportunity for success. We know the difference between motion and direction. ACM is direction! ACM is the process for authors who are serious about bringing their books to market. ACM is a boon for serious authors, but a burden for hobbyist. We don’t recommend ACM for hobbyists.

We’re the only publisher we know of that provides authors with book signing opportunities. Book signing are appropriate for hobbyist and essential for serious authors. To schedule a book signing kindly go to our website, <
We hear authors complain about all the personal stuff on Facebook. Most of these complaints are because the author doesn’t understand the difference difference between a Facebook profile and a Facebook page. Simply put, a profile is for personal things for friends and family; a page is for business. If your book is just a hobby, then it’s fine to have only a Facebook profile and make your posts for friends and family; however, if you’re serious about your writing, and it’s a business with you, or you want it to be business, then you need a Facebook page as an author. It’s simple to tell if it’s a page or a profile. A profile shows how many friends and a page shows how many likes. Here’s a link <> to a straight forward description on how to set up your author Facebook page.



Mosquito Books has a new location in the Anchorage international airport and is available for signings with 21 days notice. Jim Misko had a signing there yesterday. His signing report included these words, “Had the best day ever at the airport . . ..”



The Lyin Kings: The Wannabe World Leaders
Time and Tide


ReadAlaska 2014
Readerlink and Book Signings
2014 Independent Publisher Book Awards Results

Bonnye Matthews Radio Interview
Rick Mystrom Radio Interview
When he published those overseas blogs as the book The Innocents Abroad, it would become a hit. But you couldn’t find it in bookstores.
More NetGalley
Mary Ann Poll
Bumppo
Computer Spell Checkers
Seven Things I Learned From a Foreign Email
2014 Spirit of Youth Awards
Book Signings


Blog Talk Radio
Publication Consultants Blog
Book Signings



Don and Lanna Langdok
Ron Walden
Book Signings Are Fun
Release Party Video
Erin’s book,
Heather’s book,
New Books
1 thought on “Four Books a Year: Where Do You Fall on America’s Reading Scale?”
Depending on length of book, one, sometimes two a week