“You don’t write because you want to say something; you write because you have something to say.”
When F. Scott Fitzgerald said those words, he wasn’t offering a platitude. He was drawing a sharp line between writing that seeks attention and writing that seeks truth.
He meant that real writing—lasting writing—doesn’t come from the desire to be heard, praised, or published. It comes from a deeper urgency. A burden of observation or experience that won’t leave the writer alone until it’s been wrestled into words.
Fitzgerald’s own life reflects this. He didn’t write The Great Gatsby to prove he could craft elegant prose. He wrote it because something about the promise of America—and its failure to deliver—haunted him. He saw what money did to love. He saw what dreams did to men. And he couldn’t stay quiet about it.
That quote calls out performative writing—the kind that wants to impress more than illuminate. It reminds writers that if they’re sitting at the page just to sound clever, they’re missing the point. But if something in the world feels wrong, or broken, or worth lifting up, then they’ve got something worth saying.
And that’s when writing moves from noise to meaning. That’s when it matters.
When Fitzgerald published This Side of Paradise in 1920, he became an overnight celebrity. He was just 24. The book tapped into the restlessness of post-war youth and secured him immediate fame. But the success came with weight he wasn’t ready to carry.
He drank too much. Spent too freely. Fought with Zelda. And wrote with a desperation to keep up with the very image he helped create. Beneath the glamour, there was exhaustion. The roar of the ’20s couldn’t drown out his growing anxiety about relevance and failure. In that fragile state, he wrote The Great Gatsby—a book full of longing, loss, and illusions too beautiful to last.
Fitzgerald’s relationship with Zelda Sayre remains one of the most scrutinized in literary history. They loved each other fiercely and wounded each other often. Zelda’s mental health declined in the 1930s, and Fitzgerald shouldered both financial and emotional strain. He worked in Hollywood, often uncredited, to cover her care and his daughter’s schooling.
During this time, he wrote Tender Is the Night, a novel shaped by the heartbreak of watching someone he loved drift into illness while he tried to hold together the image of a life unraveling. The book didn’t sell well at first, but it holds some of his richest emotional writing. Through Dick and Nicole Diver, Fitzgerald explored what it means to lose control of both love and identity.
The Great Gatsby gained its real foothold in American consciousness years after Fitzgerald’s death. During World War II, the Council on Books in Wartime sent copies to American soldiers. Suddenly, the quiet tragedy of Jay Gatsby found a new audience among men who knew something about fragile dreams and shattered illusions.
Today, Fitzgerald is a permanent part of American classrooms. His work is studied not just for style, but for insight. He helps readers understand the tension between who we are and who we want to be. He gives language to the silent ache of chasing something just out of reach.
Fitzgerald’s greatness wasn’t in his fame. It was in his ability to notice. To feel. And to write not because he needed to be heard, but because something needed saying.
For writers, his life serves as a quiet caution. Don’t write for applause. Don’t waste time crafting words without conviction. Let the truth—however quiet, however uncomfortable—be the thing that keeps your pen moving.
When that happens, the words don’t just land. They stay.
Sit down and write something that matters. Let your voice rise from a place of urgency—not because you want to say something, but because you must.
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This is Publication Consultants’ motivation for constantly striving to assist authors sell and market their books. Author Campaign Method (ACM) of sales and marketing is Publication Consultants’ plan to accomplish this so that our authors’ books have a reasonable opportunity for success. We know the difference between motion and direction. ACM is direction! ACM is the process for authorpreneurs who are serious about bringing their books to market. ACM is a boon for them.
Release Party
Web Presence
Book Signings
Facebook Profile and Facebook Page
Active Social Media Participation
Ebook Cards
The Great Alaska Book Fair: October 8, 2016


Costco Book Signings
eBook Cards

Benjamin Franklin Award
Jim Misko Book Signing at Barnes and Noble
Cortex is for serious authors and will probably not be of interest to hobbyists. We recorded our Cortex training and information meeting. If you’re a serious author, and did not attend the meeting, and would like to review the training information, kindly let us know. Authors are required to have a Facebook author page to use Cortex.
Correction:
This is Publication Consultants’ motivation for constantly striving to assist authors sell and market their books. ACM is Publication Consultants’ plan to accomplish this so that our authors’ books have a reasonable opportunity for success. We know the difference between motion and direction. ACM is direction! ACM is the process for authors who are serious about bringing their books to market. ACM is a boon for serious authors, but a burden for hobbyist. We don’t recommend ACM for hobbyists.

We’re the only publisher we know of that provides authors with book signing opportunities. Book signing are appropriate for hobbyist and essential for serious authors. To schedule a book signing kindly go to our website, <
We hear authors complain about all the personal stuff on Facebook. Most of these complaints are because the author doesn’t understand the difference difference between a Facebook profile and a Facebook page. Simply put, a profile is for personal things for friends and family; a page is for business. If your book is just a hobby, then it’s fine to have only a Facebook profile and make your posts for friends and family; however, if you’re serious about your writing, and it’s a business with you, or you want it to be business, then you need a Facebook page as an author. It’s simple to tell if it’s a page or a profile. A profile shows how many friends and a page shows how many likes. Here’s a link <> to a straight forward description on how to set up your author Facebook page.



Mosquito Books has a new location in the Anchorage international airport and is available for signings with 21 days notice. Jim Misko had a signing there yesterday. His signing report included these words, “Had the best day ever at the airport . . ..”



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