We had just completed our week of making television shows and were waiting around the lodge for our flight back to Anchorage. During the week, we’d been treated to the best fishing Alaska has to offer. Each day we’d fly to a remote stream and fish in waters described in colorful brochures designed to attract anglers from around the world.
Some say, “There are two Alaskas to fish—the one residents go to to wet their lines, and the one visitor anglers see.” We had been fishing with visitors and filming their adventures for a worldwide television audience. We’d done it all: kings, chum, reds, pinks, rainbows, pike, grayling, and Dolly Varden. As part of the fishing experience, we’d been flown to the “Coast” and seen beluga whales by the hundreds. Our pilot-guide had taken us to an extinct volcano, where we landed on the volcano’s lake and stepped into the ancient past as we walked on an island in the lake’s middle. The rocky island appeared sterile—free from all life, not even evidence of seagull’s almost always present.
As we waited for our winged ride to Anchorage, we discussed our recent Alaska adventures and the fun of filming fish on every cast. As the conversation advanced, a thought was expressed something like this: If you have to catch fish to have a good time, you went fishing for the wrong reasons.
About that time, someone asked why we hadn’t been to the area’s waterfall and filmed and fished in the pool below the falls. No one had mentioned the falls until now. We didn’t know anything about them. Upon inquiry, we discovered that an hour-long hike would take us to the falls. Since our airplane was tardy and not expected for three hours, we decided to hike to the falls, fish for an hour, and hike back in time to catch the plane.
The hike to the falls was more like a run, and without movie paraphernalia, an angler in good shape may be able to make it in an hour. Our hour hike stretched into an hour and 25 minutes, leaving us only 10 minutes to film and fish. While the film crew set up their filming gear, I set up my fishing rod. We were both ready at about the same time.
I hooked a small grayling who wanted to be a movie star on the first and only cast. I brought the fish to hand, and we filmed the action with the waterfall as a roaring backdrop. Our setup, film, cast, land, release process took 10 minutes, and we folded up our gear and retraced our hike to the airport. Unfortunately, we only had enough time to make one cast, and catch one fish.
Now when you see Alaska Outdoors on television, you’ll notice in the opening scenes a four-second clip of me fishing in front of a waterfall, catching a small grayling. At the end of one of the half-hour programs, you’ll hear the announcer say, “There’s just time for one last cast.” Then you are witness to the landing and release of a small grayling. There’s a roaring waterfall behind me and soft music playing in the background.
As the scene closes, you’ll hear me repeat, what has become almost an Alaska Outdoors motto, which I learned on the runway waiting for an airplane, “If you have to catch fish to have a good time, you went fishing for the wrong reasons.”

This is Publication Consultants’ motivation for constantly striving to assist authors sell and market their books. Author Campaign Method (ACM) of sales and marketing is Publication Consultants’ plan to accomplish this so that our authors’ books have a reasonable opportunity for success. We know the difference between motion and direction. ACM is direction! ACM is the process for authorpreneurs who are serious about bringing their books to market. ACM is a boon for them.
Release Party
Web Presence
Book Signings
Facebook Profile and Facebook Page
Active Social Media Participation
Ebook Cards
The Great Alaska Book Fair: October 8, 2016


Costco Book Signings
eBook Cards

Benjamin Franklin Award
Jim Misko Book Signing at Barnes and Noble
Cortex is for serious authors and will probably not be of interest to hobbyists. We recorded our Cortex training and information meeting. If you’re a serious author, and did not attend the meeting, and would like to review the training information, kindly let us know. Authors are required to have a Facebook author page to use Cortex.
Correction:
This is Publication Consultants’ motivation for constantly striving to assist authors sell and market their books. ACM is Publication Consultants’ plan to accomplish this so that our authors’ books have a reasonable opportunity for success. We know the difference between motion and direction. ACM is direction! ACM is the process for authors who are serious about bringing their books to market. ACM is a boon for serious authors, but a burden for hobbyist. We don’t recommend ACM for hobbyists.

We’re the only publisher we know of that provides authors with book signing opportunities. Book signing are appropriate for hobbyist and essential for serious authors. To schedule a book signing kindly go to our website, <
We hear authors complain about all the personal stuff on Facebook. Most of these complaints are because the author doesn’t understand the difference difference between a Facebook profile and a Facebook page. Simply put, a profile is for personal things for friends and family; a page is for business. If your book is just a hobby, then it’s fine to have only a Facebook profile and make your posts for friends and family; however, if you’re serious about your writing, and it’s a business with you, or you want it to be business, then you need a Facebook page as an author. It’s simple to tell if it’s a page or a profile. A profile shows how many friends and a page shows how many likes. Here’s a link <> to a straight forward description on how to set up your author Facebook page.



Mosquito Books has a new location in the Anchorage international airport and is available for signings with 21 days notice. Jim Misko had a signing there yesterday. His signing report included these words, “Had the best day ever at the airport . . ..”



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