Do You Need To Know How To Market A Book?

Do You Need To Know How To Market A Book?

Do You Need To Know How To Market A Book?

Posted on 01/23/2013 Evan Swensen

Marketing a book is the key to becoming a successfully published author. What we’ve learned, over and over again, is that the best salesperson of a book is the author.

Today, three of our authors share their stories about how to market a book:

There is a vitality, a vigor that comes from involvement in selling my own books. When Ki’Ti’s Story went to print I prepared for the launch. I went all over, putting posters anywhere people would permit me to post them. I got the local paper to put the book launch in the arts and entertainment section. I am now an entrepreneur. My business is BooksbyBonnye. And I have a website, a bookkeeping program, business licenses; even a PayPal swiper for my smartphone for people who only carry plastic when I do book signings.–Bonnye Matthews, author of Ki’Ti’s Story, 75,000 BC.

I had a pile of rejection letters from publishers—no one interested in my book on Balto, one of the Iditarod’s most famous sled dogs. Then I had an idea: Why not create a web site and post the book online? I simply wanted my book to be read by kids—hundreds of them, thousands of them. Hundreds of thousands of them had read my newspaper stories. So I hired a local Web designer, who created a charming, kid-friendly online home for the book. I commissioned an artist friend to paint a portrait of Balto for the book cover. I even had Balto postcards made up and mailed to friends, announcing the site’s launch. When I found Publication Consultants, they used that same book cover for the “real” book.—Pat Ghargot, author of The Adventures of Balto, the Untold Story of Alaska’s Famous Iditarod Sled Dog.

“We scheduled book signings. We served candies and juice at one. We had an open buffet at the second because it was large, and we didn’t serve anything at the third signing because it was so crowded! Book signings are a good idea! If you don’t get out and sell your book it doesn’t sell.”—Sharon Lattery, author of Cold Climate Tips, An Alaskan traveling trainer’s essays, observations, anecdotes, and childhood stories.

We hope these experiences from Becoming a Published Author spark some ideas for your own projects, whether you’re just starting a book, or have one you’re now selling.

If you have any ideas on how to market a book you’d like to share, Kindly comment below.

Keep in touch.

Evan Swensen, Publisher
Publication Consultants
Publishing the works of authors worldwide!
8370 Eleusis Drive
Anchorage, Alaska 99502
(907) 349-2424  Fax (907) 349-2426

Publication Consultants, book publishers, has established a legacy of providing authors opportunities for expression, preserving histories and stories, and bringing joy to readers and writers; and, doing so in an atmosphere of mutual respect and integrity. If you’ve written a book, if you’re writing a book, if you’re thinking about writing a book, or if you know someone that is writing a book, go to

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