Cedar Valley News
August 5, 2026
The Packer Who Wrote the President
By Lars Olson
A man bought a roll of duct tape from me yesterday, the wide silver kind, for the split seat on his fishing boat. He held it up like it might solve every problem he had ever had. Which, if you have owned a boat, it nearly does.
I have sold ten thousand rolls, and never once wondered where it came from. Then a while back I read the story, and now I cannot ring one up without thinking of a woman named Vesta Stoudt.
In nineteen forty-three, Vesta Stoudt was a mother of eight in Illinois, two of her boys in the Navy, and she took a job packing ammunition at an ordnance plant. She sealed boxes of rifle cartridges, closed with a thin paper tape and a little tab you pulled to open the box in a hurry. And she noticed something on the line the designers had not. The tabs tore off. All the time. Which meant a soldier, pinned down in the Pacific with the enemy closing in, would be clawing at a waxed box with his fingernails and his teeth to reach the cartridges which might save his life, while the seconds ran out.
She was a packer. Nobody had asked her opinion. But her hands were on the box eight hours a day, and she saw the flaw plain as morning. She worked out a fix, a strong waterproof cloth tape a man could tear with his hands. And she took it to her supervisors.
They told her no.
Here is where most people would let it go. Who was she to argue with the men who ran the plant? But she had two sons out there, and could not unsee the box. She did the thing almost nobody does. She went over their heads. All the way over. She sat at her kitchen table and wrote to the President of the United States, Franklin Roosevelt. And because she was a practical woman and not a fancy one, she drew him diagrams.
And the man read it. Roosevelt sent it to the War Production Board, which approved it and handed it to a company skilled in tape. Within months the army had it, a tough cloth tape a soldier could rip and slap onto anything. They called it a hundred-mile-an-hour tape, because it held at any speed and fixed nearly everything. When the war ended, it came home, turned silver, and went into your kitchen drawer and onto my shelf.
I think about Vesta Stoudt more than a hardware man probably should. Because the fix did not come down from the top. It came up from the bottom, from the one person touching the problem. The engineers who drew the box were smart men. But they were not at the line with the tape tearing in their fingers, thinking of their own boys overseas. She was. The knowledge was in her hands, not in the memo.
And the plant nearly lost it, the day her bosses said no. Had she been a little less stubborn, a little more willing to stay in her place, the fix would have died on the floor. The good idea and the ignored person were the same person. They almost always are.
I try to remember her when somebody at my counter starts a sentence with, this is probably a dumb question, but. Because the person closest to the work is usually the one who says it. The new hire who sees the thing everybody stopped seeing. The kid who asks why we do it the hard way. Nine times in ten, the dumb question is the whole answer, wearing an apology.
If you are the boss, in a shop or a plant or a family, be a Roosevelt. Read the letter from the person with tape in her hands. And if you are the packer nobody asked, the one who sees the flaw plain as day, do not let them talk you out of it. Draw the diagram. Send the letter.
The most useful thing in my whole store began as a dumb question a mother would not stop asking. Look what it holds together now.
Cedar Valley News has a Facebook group. If you have comments and want to join the conversation, you are welcome. What is a fix you saw come up from the floor, from the person nobody thought to ask? Come and tell us. And if we get something wrong, tell us, and we will run the correction. https://bit.ly/40p8jKy
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This editorial is part of the fictional Cedar Valley News series, written by Evan Swensen, Publisher, and Claude Marshall, AI Developmental Editor. While the town of Cedar Valley is fictional, Vesta Stoudt was real. A factory worker and mother in Illinois with two sons in the Navy, she inspected and packed ammunition at an ordnance plant during the Second World War, and grew alarmed at how easily the paper tape sealing the boxes tore, slowing soldiers trying to open them under fire. After her supervisors declined to act, she wrote to President Franklin Roosevelt on February tenth, nineteen forty-three, proposing a durable, waterproof cloth tape and enclosing her own diagrams. Roosevelt forwarded her letter to the War Production Board, which approved the idea and had it produced; the result is widely regarded as the origin of duct tape. Sources include the historical record of Johnson and Johnson, the company whose division manufactured the early tape.
You check your Amazon page for the first time after your launch team has done its work. The reviews are there. Three in the first week. Your heart lifts. Then you notice the label beneath one of them.
This is Publication Consultants’ motivation for constantly striving to assist authors sell and market their books. Author Campaign Method (ACM) of sales and marketing is Publication Consultants’ plan to accomplish this so that our authors’ books have a reasonable opportunity for success. We know the difference between motion and direction. ACM is direction! ACM is the process for authorpreneurs who are serious about bringing their books to market. ACM is a boon for them.
Release Party
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Facebook Profile and Facebook Page
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The Great Alaska Book Fair: October 8, 2016


Costco Book Signings
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Jim Misko Book Signing at Barnes and Noble
Cortex is for serious authors and will probably not be of interest to hobbyists. We recorded our Cortex training and information meeting. If you’re a serious author, and did not attend the meeting, and would like to review the training information, kindly let us know. Authors are required to have a Facebook author page to use Cortex.
Correction:
This is Publication Consultants’ motivation for constantly striving to assist authors sell and market their books. ACM is Publication Consultants’ plan to accomplish this so that our authors’ books have a reasonable opportunity for success. We know the difference between motion and direction. ACM is direction! ACM is the process for authors who are serious about bringing their books to market. ACM is a boon for serious authors, but a burden for hobbyist. We don’t recommend ACM for hobbyists.

We’re the only publisher we know of that provides authors with book signing opportunities. Book signing are appropriate for hobbyist and essential for serious authors. To schedule a book signing kindly go to our website, <
We hear authors complain about all the personal stuff on Facebook. Most of these complaints are because the author doesn’t understand the difference difference between a Facebook profile and a Facebook page. Simply put, a profile is for personal things for friends and family; a page is for business. If your book is just a hobby, then it’s fine to have only a Facebook profile and make your posts for friends and family; however, if you’re serious about your writing, and it’s a business with you, or you want it to be business, then you need a Facebook page as an author. It’s simple to tell if it’s a page or a profile. A profile shows how many friends and a page shows how many likes. Here’s a link <> to a straight forward description on how to set up your author Facebook page.



Mosquito Books has a new location in the Anchorage international airport and is available for signings with 21 days notice. Jim Misko had a signing there yesterday. His signing report included these words, “Had the best day ever at the airport . . ..”



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