Cedar Valley News
August 6, 2026
The Thing and the Person Who Made It
By Chloe Papadakis
There is a man at our Saturday market who sells eggs from the back of a truck older than I am. Brown ones, blue ones, speckled ones, in cartons he has plainly used before. His name is written on a scrap of cardboard in marker. I have bought eggs from him for three years, and in the second year I learned his name is Ray, and the blue ones come from a hen his granddaughter named Agnes.
I cannot tell you the name of a single person who had anything to do with the eggs I buy at the grocery store. There is no name. There is barely a person. The food arrives from nowhere, made by no one, and you hand your card to a machine and leave. It is efficient, and it is a little lonely, and most weeks I do it anyway.
This week is National Farmers Market Week, the kind of week whose official proclamation almost nobody reads. But I read it, because arranging gatherings is my job, and the market is the one gathering in this whole town nobody arranges. It simply happens. Every Saturday, the same field, the same trucks, the same handwritten signs, as if the town cannot help assembling itself once a week whether or not a single person is in charge.
And here is what I think it is really for, underneath the tomatoes. At the market, the thing and the person who made it are standing in the same place at the same time. You cannot buy the peach without meeting the man who grew the peach. He is right there, sunburned, dirt in the creases of his hands, and he will tell you, if you ask, it was a hard year for peaches. More than half of the people selling at a market like ours, the government found, drove fewer than ten miles to get there. The food did not come from nowhere. It came from a person, and the person lives down the road.
It is the oldest arrangement in the world, and we have very nearly forgotten it. For most of human history, you knew the hands behind the things in your life. The baker. The smith. The woman who wove the cloth. The thing carried its maker inside it. You could not separate the loaf from the person who rose before dawn to bake it. Somewhere we got very good at separating them, until the loaf came from a factory and the maker vanished, and we called it progress, and in most ways it was. But something quiet was lost. A thing with no maker is only an object. A thing with a maker is a small relationship you can hold in your hand.
People sometimes complain the market is slower. You have to talk to somebody. You cannot simply grab and go. Ray will ask about your mother. The tomato woman will press the ugly one on you because it tastes better, and she is right. All the friction, the having-to-speak, the learning of names, is not the market failing to be a store. It is the market succeeding at being the thing a store is not. It is a place where you are a neighbor and not a transaction.
I plan gatherings for a living, and I will let you in on a secret of the trade. The best ones are barely planned at all. You set out the chairs and the lemonade, and then you get out of the way and let people do what people have always done: find one another. The market is the purest version I know. Nobody is in charge of the fellowship. It grows up between the stalls like a weed you are glad to see.
This week, go to the market. Not only to shop, though by all means shop. Go to be met. Buy the ugly tomato. Learn one name. Ask the hard-year question and stay for the answer. It will take longer than the grocery store, and the longer is the point.
Ray, if by chance you are reading this. The blue ones are the best eggs in the county. Tell Agnes.
Cedar Valley News has a Facebook group. If you have comments and want to join the conversation, you are welcome. Whose name did you learn at the market, and what do they make? Come and tell us. And if we get something wrong, tell us, and we will run the correction. https://bit.ly/40p8jKy
Cedar Valley News is free, and it comes to your inbox every morning, six days a week. If this morning’s editorial was worth your time, please forward it to someone who would value it. And if someone forwarded it to you and you’d like your own each morning, just reply with the word “subscribe.”
This editorial is part of the fictional Cedar Valley News series, written by Evan Swensen, Publisher, and Claude Marshall, AI Developmental Editor. While the town of Cedar Valley, its market, and Ray are fictional, the observance is real. The United States Senate designated the week of August second through eighth, two thousand twenty-six, as National Farmers Market Week, an annual observance held during the first full week of August. According to a United States Department of Agriculture National Farmers Market Managers Survey, most vendors travel only a short distance to sell, with more than half coming from within roughly ten miles of the market. Figures on vendor travel vary by market and region.
You check your Amazon page for the first time after your launch team has done its work. The reviews are there. Three in the first week. Your heart lifts. Then you notice the label beneath one of them.
This is Publication Consultants’ motivation for constantly striving to assist authors sell and market their books. Author Campaign Method (ACM) of sales and marketing is Publication Consultants’ plan to accomplish this so that our authors’ books have a reasonable opportunity for success. We know the difference between motion and direction. ACM is direction! ACM is the process for authorpreneurs who are serious about bringing their books to market. ACM is a boon for them.
Release Party
Web Presence
Book Signings
Facebook Profile and Facebook Page
Active Social Media Participation
Ebook Cards
The Great Alaska Book Fair: October 8, 2016


Costco Book Signings
eBook Cards

Benjamin Franklin Award
Jim Misko Book Signing at Barnes and Noble
Cortex is for serious authors and will probably not be of interest to hobbyists. We recorded our Cortex training and information meeting. If you’re a serious author, and did not attend the meeting, and would like to review the training information, kindly let us know. Authors are required to have a Facebook author page to use Cortex.
Correction:
This is Publication Consultants’ motivation for constantly striving to assist authors sell and market their books. ACM is Publication Consultants’ plan to accomplish this so that our authors’ books have a reasonable opportunity for success. We know the difference between motion and direction. ACM is direction! ACM is the process for authors who are serious about bringing their books to market. ACM is a boon for serious authors, but a burden for hobbyist. We don’t recommend ACM for hobbyists.

We’re the only publisher we know of that provides authors with book signing opportunities. Book signing are appropriate for hobbyist and essential for serious authors. To schedule a book signing kindly go to our website, <
We hear authors complain about all the personal stuff on Facebook. Most of these complaints are because the author doesn’t understand the difference difference between a Facebook profile and a Facebook page. Simply put, a profile is for personal things for friends and family; a page is for business. If your book is just a hobby, then it’s fine to have only a Facebook profile and make your posts for friends and family; however, if you’re serious about your writing, and it’s a business with you, or you want it to be business, then you need a Facebook page as an author. It’s simple to tell if it’s a page or a profile. A profile shows how many friends and a page shows how many likes. Here’s a link <> to a straight forward description on how to set up your author Facebook page.



Mosquito Books has a new location in the Anchorage international airport and is available for signings with 21 days notice. Jim Misko had a signing there yesterday. His signing report included these words, “Had the best day ever at the airport . . ..”



The Lyin Kings: The Wannabe World Leaders
Time and Tide


ReadAlaska 2014
Readerlink and Book Signings
2014 Independent Publisher Book Awards Results

Bonnye Matthews Radio Interview
Rick Mystrom Radio Interview
When he published those overseas blogs as the book The Innocents Abroad, it would become a hit. But you couldn’t find it in bookstores.
More NetGalley
Mary Ann Poll
Bumppo
Computer Spell Checkers
Seven Things I Learned From a Foreign Email
2014 Spirit of Youth Awards
Book Signings


Blog Talk Radio
Publication Consultants Blog
Book Signings



Don and Lanna Langdok
Ron Walden
Book Signings Are Fun
Release Party Video
Erin’s book,
Heather’s book,
New Books