Not every book begins with ambition. Some begin with a debt.
A father who survived something no one recorded. A community that was erased from the history books. A teacher who changed the direction of your life and never heard you say so. A grandmother whose stories died with her because no one thought to write them down.
You carry this. You have carried it for years. The weight is not guilt, exactly. It is an obligation — the quiet, persistent understanding that someone’s story deserves to exist on paper, and you may be the only person left who can put it there.
I’ve published more than five hundred books. A surprising number of them were written not because the author wanted to write, but because they felt they had to. The distinction matters. Want is optional. Obligation is not. The authors who write from obligation bring something to the page that ambition alone cannot produce. They bring urgency. They bring faithfulness to someone else’s truth. They bring the understanding that if they don’t do this, no one will.
These are often the hardest books to write. The author is not telling their own story. They are telling someone else’s, and the responsibility of getting it right presses down on every sentence. They worry about accuracy. They worry about doing justice to a life they loved or a struggle they witnessed. They second-guess their right to speak on behalf of someone who can no longer speak for themselves.
Every one of those worries is a sign the author is the right person for the work.
Carelessness doesn’t produce worry. Love does. The writer who agonizes over getting someone else’s story right is the writer most likely to get it right. The worry is not a warning to stop. It is evidence of the seriousness the work demands.
I’ve watched authors sit across from me, unsure whether they had the skill or the standing to write the book they carried. They didn’t see themselves as writers. They saw themselves as witnesses. They came because the story was too important to leave unwritten, and they couldn’t find anyone else to do it.
Witnesses are exactly what the world needs.
History is not built by historians alone. It is built by the people who were present and refused to let what they saw disappear. The daughter who records her mother’s immigration story. The veteran who writes down what his unit endured so their families will understand. The neighbor who documents a community’s fight to save a school, a river, a way of life. These books rarely make bestseller lists. They do something more important. They preserve truth that would otherwise vanish.
Every year, stories are lost because the person who carried them ran out of time. Every year, someone sits at a funeral and realizes the stories they heard at kitchen tables and on front porches are gone now — gone because no one wrote them down. The loss is permanent. Memory is not a reliable archive. It fades, distorts, and eventually dies with the person who held it.
A book stops that.
A book takes what lives in one person’s memory and gives it a body that outlasts the person. It hands the story to the next generation and the one after. It says: ” This happened. This person lived. This mattered.”
If you are carrying someone else’s story, you already know who they are. You see their face when you think about the book you haven’t started. You hear their voice in the details you’re afraid you’ll forget.
You don’t need to be a professional writer to honor that debt. You need to be honest. You need to be faithful to what you witnessed. You need to sit down and begin.
The person whose story you carry gave you something irreplaceable. The book is how you give it back — not to them, but to everyone who comes after.
Some books are not choices. They are obligations. And honoring that obligation is one of the bravest things a writer can do.
The Power of Authors by Evan and Lois Swensen explores what it means to write with purpose — and why a book built on conviction has no expiration date.
The book is available on Amazon: http://bit.ly/3K6o8AM. If you’d like an autographed copy, you can order it here: http://bit.ly/4pgmzjM.

This is Publication Consultants’ motivation for constantly striving to assist authors sell and market their books. Author Campaign Method (ACM) of sales and marketing is Publication Consultants’ plan to accomplish this so that our authors’ books have a reasonable opportunity for success. We know the difference between motion and direction. ACM is direction! ACM is the process for authorpreneurs who are serious about bringing their books to market. ACM is a boon for them.
Release Party
Web Presence
Book Signings
Facebook Profile and Facebook Page
Active Social Media Participation
Ebook Cards
The Great Alaska Book Fair: October 8, 2016


Costco Book Signings
eBook Cards

Benjamin Franklin Award
Jim Misko Book Signing at Barnes and Noble
Cortex is for serious authors and will probably not be of interest to hobbyists. We recorded our Cortex training and information meeting. If you’re a serious author, and did not attend the meeting, and would like to review the training information, kindly let us know. Authors are required to have a Facebook author page to use Cortex.
Correction:
This is Publication Consultants’ motivation for constantly striving to assist authors sell and market their books. ACM is Publication Consultants’ plan to accomplish this so that our authors’ books have a reasonable opportunity for success. We know the difference between motion and direction. ACM is direction! ACM is the process for authors who are serious about bringing their books to market. ACM is a boon for serious authors, but a burden for hobbyist. We don’t recommend ACM for hobbyists.

We’re the only publisher we know of that provides authors with book signing opportunities. Book signing are appropriate for hobbyist and essential for serious authors. To schedule a book signing kindly go to our website, <
We hear authors complain about all the personal stuff on Facebook. Most of these complaints are because the author doesn’t understand the difference difference between a Facebook profile and a Facebook page. Simply put, a profile is for personal things for friends and family; a page is for business. If your book is just a hobby, then it’s fine to have only a Facebook profile and make your posts for friends and family; however, if you’re serious about your writing, and it’s a business with you, or you want it to be business, then you need a Facebook page as an author. It’s simple to tell if it’s a page or a profile. A profile shows how many friends and a page shows how many likes. Here’s a link <> to a straight forward description on how to set up your author Facebook page.



Mosquito Books has a new location in the Anchorage international airport and is available for signings with 21 days notice. Jim Misko had a signing there yesterday. His signing report included these words, “Had the best day ever at the airport . . ..”



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ReadAlaska 2014
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When he published those overseas blogs as the book The Innocents Abroad, it would become a hit. But you couldn’t find it in bookstores.
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