Every author has one.
The chapter that made you pause before you sent the manuscript. The pages you reread more times than any others — not because they needed fixing, but because they made you nervous. The section where you told more truth than felt comfortable, where the writing moved from safe ground into territory that left you exposed.
You thought about cutting it. You may have cut it once and put it back. You asked someone you trust whether it was too much. You lie awake, wondering whether readers will judge you for it, misunderstand you, or see something you weren’t ready to show.
That chapter is almost always the best thing in the book.
I’ve been publishing books for more than forty years. In all that time, one pattern has repeated itself so consistently I could set a clock by it. The chapter an author most wants to remove is the chapter readers most need to find.
The reason is not complicated. The chapters that frighten authors are the ones where real feeling lives. They’re the pages where the writer stopped performing and started telling the truth. Readers recognize the shift instantly. They may not be able to name it, but they feel the difference between a writer who is composing sentences and a writer who is standing in the room with them, saying something that costs something to say.
Vulnerability on the page is not weakness. It is the very thing that makes a book matter.
Safe writing produces safe books. Safe books sit on shelves and collect dust. No one passes a safe book to a friend and says, “You need to read this.” No one finishes a safe book and sits still for a moment, staring at the wall, changed. Safe books do their job and nothing more.
The books that endure — the ones readers carry for years and hand to their children — earned their place because the author refused to look away. Somewhere in those pages, the writer made a choice: comfort or honesty. They chose honesty. The book became something more than information or entertainment. It became a witness.
This is what purpose demands. Writing with moral conviction means writing toward the truth, not around it. It means staying in the room when every instinct says leave. It means trusting the reader enough to let them see what you actually think, what you actually felt, what you actually learned.
The resistance is real. Every writer feels it. The closer you get to the heart of what you’re trying to say, the louder the voice that tells you to pull back. That voice sounds reasonable. It says, “This is too personal.” It says, “No one wants to hear this.” It says, “You’ll regret putting this out there.”
The voice is wrong.
What feels too personal to write is almost always the most universal thing in the manuscript. The specific, honest, vulnerable truth you’re afraid to share is the truth your reader has been carrying alone, waiting for someone brave enough to name it. Your courage gives them permission. Your honesty tells them they are not the only one.
This is what authors do when they write with purpose. They don’t just inform. They don’t just entertain. They stand in the gap between silence and speech and say the thing that needed saying. The chapter you almost cut is proof you were standing in that gap.
I tell every author the same thing. Before you remove a chapter because it makes you uncomfortable, ask yourself one question: Am I cutting this because it’s wrong, or because it’s true?
If the answer is that it’s true, leave it in. Build the rest of the book around it. That chapter is not the problem. That chapter is the reason the book exists.
Readers don’t remember the chapters that went down easy. They remember the ones that stopped them. The ones that made them set the book on the nightstand and lie there thinking. The ones that changed something inside them because the author was willing to change something inside the writing.
Your book deserves the chapter you almost cut. Your readers deserve it more.
The Power of Authors by Evan and Lois Swensen explores what it means to write with moral conviction — and why the courage to stay honest on the page is the most important skill a writer can develop.
The book is available on Amazon: http://bit.ly/3K6o8AM. If you’d like an autographed copy, you can order it here: http://bit.ly/4pgmzjM.

This is Publication Consultants’ motivation for constantly striving to assist authors sell and market their books. Author Campaign Method (ACM) of sales and marketing is Publication Consultants’ plan to accomplish this so that our authors’ books have a reasonable opportunity for success. We know the difference between motion and direction. ACM is direction! ACM is the process for authorpreneurs who are serious about bringing their books to market. ACM is a boon for them.
Release Party
Web Presence
Book Signings
Facebook Profile and Facebook Page
Active Social Media Participation
Ebook Cards
The Great Alaska Book Fair: October 8, 2016


Costco Book Signings
eBook Cards

Benjamin Franklin Award
Jim Misko Book Signing at Barnes and Noble
Cortex is for serious authors and will probably not be of interest to hobbyists. We recorded our Cortex training and information meeting. If you’re a serious author, and did not attend the meeting, and would like to review the training information, kindly let us know. Authors are required to have a Facebook author page to use Cortex.
Correction:
This is Publication Consultants’ motivation for constantly striving to assist authors sell and market their books. ACM is Publication Consultants’ plan to accomplish this so that our authors’ books have a reasonable opportunity for success. We know the difference between motion and direction. ACM is direction! ACM is the process for authors who are serious about bringing their books to market. ACM is a boon for serious authors, but a burden for hobbyist. We don’t recommend ACM for hobbyists.

We’re the only publisher we know of that provides authors with book signing opportunities. Book signing are appropriate for hobbyist and essential for serious authors. To schedule a book signing kindly go to our website, <
We hear authors complain about all the personal stuff on Facebook. Most of these complaints are because the author doesn’t understand the difference difference between a Facebook profile and a Facebook page. Simply put, a profile is for personal things for friends and family; a page is for business. If your book is just a hobby, then it’s fine to have only a Facebook profile and make your posts for friends and family; however, if you’re serious about your writing, and it’s a business with you, or you want it to be business, then you need a Facebook page as an author. It’s simple to tell if it’s a page or a profile. A profile shows how many friends and a page shows how many likes. Here’s a link <> to a straight forward description on how to set up your author Facebook page.



Mosquito Books has a new location in the Anchorage international airport and is available for signings with 21 days notice. Jim Misko had a signing there yesterday. His signing report included these words, “Had the best day ever at the airport . . ..”



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