Followed To a T

Followed To a T

Followed To a T

Posted on 01/05/2023 Evan Swensen
Followed To a T

Getting a book published has been described as giving birth.

There’s an amount of prenatal care to ensure your book arrives with a good chance of becoming a well-known, respected adult.

Before her baby was born, Betty Arnett, author of 22 and the Mother of 11, viewed the short release party video <> and started planning her book’s release. She followed every instruction to a T— a small gymnasium with a stage for the release event; tables with seating for more than 100 guests; mailed invitations to everyone on her Christmas card list—more than 200; sent a news release to all local media; placed posters in public places; posted party information and invitation on all her social media sites; and the day before her release party Sylvia sent an email reminder to help get people to attend the event.

When guests entered the hall, one of Betty’s friends greeted them. Her friend’s welcome set the tone for an evening celebrating the birth of Betty’s new book. Pleasant, appropriate music from a friend’s music group centered on the room’s stage filled the air. Finger food refreshments invited attendees to partake, listen to the music, visit, and linger.

Betty took the stage at the party’s midpoint and read from her book. People applauded when Betty finished her reading.

Throughout the evening, guests took their turn in line to purchase their personal, autographed copy of 22 and the Mother of 11—and additional copies for friends and family.

At the release party’s conclusion, a tired, happy Betty tallied the number of books sold—Nearly 200.

When asked about the party’s success, Betty said, “I didn’t know what I was doing, so I followed the instructions to a T.”

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