The first book teaches you how to write. The second book teaches you who you are as a writer.
The first book is a miracle. You started with nothing — an idea, a blank page, and the stubborn belief you had something worth saying. You fought through doubt, learned as you went, and finished. Finishing a first book is one of the hardest things a person can do. You should be pleased you did it.
Then comes the silence.
The launch fades. The congratulations slow down. The shelf holds a single book with your name on it, and the question arrives quietly, usually late at night: Do I have another one in me?
Why the Second Book Is Harder
The first book carried its own momentum. Everything was new — the process, the discovery, the thrill of seeing your words take shape. Novelty is a powerful engine. It forgives a lot of uncertainty because every step feels like an adventure.
The second book has no novelty. You know what the process costs. You know about the long middle where the writing feels pointless. You know about the revision, the doubt, the mornings when the sentences won’t come. The first time, you didn’t know what you were walking into. The second time, you do.
This is why many authors never write a second book. Not because they ran out of ideas. Because they remember how hard it was and aren’t sure they can survive it again. The blank page looked different the first time. It looked like possibility. The second time, it looks like a commitment they understand the full cost of.
I’ve published more than five hundred books. The authors who come back for a second title are different people than the ones who walked in with their first manuscript. They are quieter. Less certain in some ways, more certain in others. They’ve lost the innocence of the first book, but they’ve gained something more valuable — self-knowledge.
What the Second Book Teaches
The first book teaches you how to write. It teaches mechanics, discipline, the rhythm of sitting down and producing pages. It teaches you what revision feels like and how to push through resistance. These are essential skills, and you cannot learn them without finishing a manuscript.
The second book teaches you something deeper. It teaches you who you are as a writer.
With the first book, most authors are still discovering their voice. They borrow patterns from writers they admire. They experiment with tone, structure, point of view. The manuscript reflects the search as much as the finding. This is natural. Every writer’s first book is partly an imitation of the books they love.
The second book strips the imitation away. You’ve already proven you can finish. Now the question is not whether you can write, but what you write when the novelty is gone and the only thing left is your own voice, your own convictions, your own reason for being on the page.
This is where purpose becomes essential. The first book can survive on energy alone. The second book cannot. It requires the author to know why they write — not in the abstract, not as a slogan, but as a lived answer tested by experience. Writers who have this answer produce second books stronger than their first. Writers who don’t have it stall.
The Writer You Become
The second book also changes how readers see you. One book makes you an author. Two books make you a writer. The distinction matters. An author produced something once. A writer has committed to the work. Readers, booksellers, and fellow authors all respond differently to someone with two titles. The second book signals you are not passing through. You are staying.
I have watched this transformation happen hundreds of times. The author who arrived nervous with a first manuscript returns with a second and sits differently in the chair. They speak about their work with earned authority. They know their subject, their audience, their voice. They are no longer asking permission to call themselves a writer. They simply are one.
If you finished your first book and the question is circling — do I have another one in me — the answer is almost certainly yes. The skills you built writing the first book are still with you. The discipline is still with you. What you need now is not ability. It is purpose. The clear, honest answer to why you write. Not why you wrote once. Why you write.
Find the answer. The second book will follow.
The Power of Authors by Evan and Lois Swensen explores what it means to write with purpose — and why the second book is where a writer discovers who they truly are.
The Power of Authors is available from Amazon or your favorite bookseller: http://evanswensen.com. If you’d like an autographed copy, you can order it here: http://bit.ly/4pgmzjM.

This is Publication Consultants’ motivation for constantly striving to assist authors sell and market their books. Author Campaign Method (ACM) of sales and marketing is Publication Consultants’ plan to accomplish this so that our authors’ books have a reasonable opportunity for success. We know the difference between motion and direction. ACM is direction! ACM is the process for authorpreneurs who are serious about bringing their books to market. ACM is a boon for them.
Release Party
Web Presence
Book Signings
Facebook Profile and Facebook Page
Active Social Media Participation
Ebook Cards
The Great Alaska Book Fair: October 8, 2016


Costco Book Signings
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Benjamin Franklin Award
Jim Misko Book Signing at Barnes and Noble
Cortex is for serious authors and will probably not be of interest to hobbyists. We recorded our Cortex training and information meeting. If you’re a serious author, and did not attend the meeting, and would like to review the training information, kindly let us know. Authors are required to have a Facebook author page to use Cortex.
Correction:
This is Publication Consultants’ motivation for constantly striving to assist authors sell and market their books. ACM is Publication Consultants’ plan to accomplish this so that our authors’ books have a reasonable opportunity for success. We know the difference between motion and direction. ACM is direction! ACM is the process for authors who are serious about bringing their books to market. ACM is a boon for serious authors, but a burden for hobbyist. We don’t recommend ACM for hobbyists.

We’re the only publisher we know of that provides authors with book signing opportunities. Book signing are appropriate for hobbyist and essential for serious authors. To schedule a book signing kindly go to our website, <
We hear authors complain about all the personal stuff on Facebook. Most of these complaints are because the author doesn’t understand the difference difference between a Facebook profile and a Facebook page. Simply put, a profile is for personal things for friends and family; a page is for business. If your book is just a hobby, then it’s fine to have only a Facebook profile and make your posts for friends and family; however, if you’re serious about your writing, and it’s a business with you, or you want it to be business, then you need a Facebook page as an author. It’s simple to tell if it’s a page or a profile. A profile shows how many friends and a page shows how many likes. Here’s a link <> to a straight forward description on how to set up your author Facebook page.



Mosquito Books has a new location in the Anchorage international airport and is available for signings with 21 days notice. Jim Misko had a signing there yesterday. His signing report included these words, “Had the best day ever at the airport . . ..”



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