Author Update

Author Update

Author Update

Posted on 01/26/2015 Evan Swensen

Successful Book Marketing
There are two governing principles involved in the success of your book:

1) You should treat your writing as a business that requires your involvement throughout the entire lifecycle of the book. You are the one that determines the lifecycle of your book. As long as you’re involved, the book has a life—when you become disengaged, the book will die.

2) Niches are riches.
Your success will be enhanced once you identify your niche and market to it.

We’re in the process of testing a new social media sales tool to help sell books. The key to the tool’s success is becoming involved by spending at least an hour a day with social media. It will require you to write a weekly blog and be engaged with your friends and followers on Facebook, Twitter, and other social media pages you may have. Of course it will mean using your email as well. You can see two examples of the new tool by going to:

After you’ve seen the examples and have questions and/or comments kindly let us know.

We’ll let you know as soon as we’ve proven this new sales tool.

Rejection Letter
Have you ever been tempted to write something like this note by Greg Levin?

Dear (name of agent or publisher), Thank you very much for your recent rejection notification. Unfortunately, I am unable to accept your rejection at this time. Please understand that I receive a high volume of rejection notifications and must be highly selective in choosing those that I am able to handle. The acceptance of rejection notifications is a highly subjective process. The fact that I have decided to pass on your rejection in no way signifies your rejection is sub-par, and I encourage you to continue rejecting authors’ queries and submissions. Just because I have decided to pass on your rejection doesn’t mean there aren’t numerous other authors who’d be happy to be rejected by you. I wish you the best of luck in your future rejection endeavors and want to thank you for allowing me to review your work. Sincerely,

Time and Tide
Dick Shellhorn received a nice review in the Cordova Times of his book, Time and Tide. Dick is in the process of preparing for a second printing.

Keep in touch,

Evan Swensen

Publication Consultants
Publishing the works of authors worldwide!
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