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Beta Readers: Why are they important?

By Evan Swensen| 03/08/2017
You did it! You finished your novel. Months of sweat, passion and dedication are now condensed into the pages before you. What’s the next step? Should you send your manuscript to your publisher? Pass out photocopied manuscripts to everyone who̵...

How to Market Your Novel/Work of Fiction

By Evan Swensen| 02/27/2017
A guide for authors of fiction, from novels to historical fiction, on how to identify, engage and build communities of readers. You finally finished that novel, published, and are ready to enter the next stage — marketing. Unlike writing your b...

Why All Authors Must Be Marketers, Too

By Evan Swensen| 01/31/2017
If you want to sell your book, you must become a marketing expert. Here’s how. If you’re a writer, you probably feel like writing and marketing are worlds apart. While writers toil away at keyboards, reach into their inner selves and ignite each ...

Why You Should Write for Meaning, Not Fame

By Evan Swensen| 01/17/2017
Writing from the heart produces better books—period. Picture fame. What does it look like? Money? A placard with your name on it? A shoutout in Publisher’s Weekly? Bragging to strangers at parties? Try to read the first page of the book that got ...

How Do You Define Success?

By Evan Swensen| 01/05/2017
We’ve been taking a hard look at what makes a successful author. Of course the first thing we did was to try and define success and discovered again that success is a personal thing and one definition doesn’t fit everyone; however, the exercise b...

Making The Most Out Of Social Media: LinkedIn

By Evan Swensen| 12/06/2016
As an author, the social media and social networking world can be mind-boggling. Do you use Facebook? Twitter? LinkedIn? All of the above? Many argue that LinkedIn better serves business authors, but in reality LinkedIn’s social networking plat...

Over The Transom

By Evan Swensen| 11/30/2016
Sometimes a salesmen may remark, “It just came in over the transom;” meaning that an unexpected sale occurred without effort by the salesmen. When these rare occasions occur it’s a time for celebration and thanks giving. That’s just what happ...

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