Author Update

Author Update

Author Update

Posted on 10/04/2016 Evan Swensen
Author Update

Author Campaign Method (ACM) for Authorpreneurs

We take the quote by Marcella Smith, Small Press Business Manager, Barnes & Noble seriously: “The author is essential to the success of the book, giving energy behind the book to make it something that a customer will come in and ask for. That is what makes the difference in a book that sells, that develops legs, and has a life of its own. Otherwise the book goes on the shelf and stays there for three months. Then it gets returned.”

This is Publication Consultants’ motivation for constantly striving to assist authors sell and market their books. Author Campaign Method (ACM) of sales and marketing is Publication Consultants’ plan to accomplish this so that our authors’ books have a reasonable opportunity for success. We know the difference between motion and direction. ACM is direction! ACM is the process for authorpreneurs who are serious about bringing their books to market. ACM is a boon for them.

The seven facets of Publication Consultants’ ACM includes: a release party, web presence, book signings, Amazon Author Page, Facebook PageActive Social Media Participation, and eBook Cards. We will be adding new facets to ACM as time goes by. ACM is a living, growing sales and marketing method for authorpreneurs.

Release Party

We’re the only publisher we know of assisting and supporting author release parties. Your Publication Consultants’ publishing contract includes our support of your release party. If you’d like more information about release parties, kindly contact us or see the Well Planned Release Party video on our website <>. A well planned release party kick starts the sales and marketing of your book, is well suited for authorpreneurs, and is essential to your ACM’s effectiveness.

Web Presence

We’re the only publisher we know of that creates a web presence for their authors by obtaining a domain name, creating a website, and establishing a blog. Your Publication Consultants’ publishing contract includes establishing your web presence. Keep in mind that your website will do little unless you feed and nurture it by regularly posting to your blog, keeping your events current, and promoting it in your social media offerings. A website will become a frustration or a great joy. It just depends on posting at least once a week.

Your fans want to hear from and about you. An authorpreneurs blog and other social media offerings meets their desires—and helps sell books.

Book Signings

We’re the only publisher we know of that provides authors with book signing opportunities. Book signing are appropriate for authorpreneurs.  To schedule a book signing kindly go to our website, <>. Click on Book Signings, then Author Signing Request, follow the prompts, and Author Services will take it from there. Once you’ve made the request you’ll receive confirmation that the request has been received. As soon as the request is approved by the bookseller you will receive notification from Author Services giving you details about the signing.

Amazon Author Page

An Author Page on Amazon Author Central is a authorpreneurs CM requirement. Author Central is a free resource designed to help authors become more active participants in the promotion of their books. In Author Central you can manage an Author Page, update information about your books, and view Customer Reviews and sales information for your bibliography. If you don’t already have an Author Page on, Amazon will create one for you when you sign up for Author Central. You can find out more at: or the help site A well maintained Amazon author page is essential for your authorpreneurs success. You should point all of your social media offerings to your Amazon author page. Your author pages makes it easy for potential readers to purchase your book.

Facebook Profile and Facebook Page

We hear authors complain about all the personal stuff on Facebook. Most of these complaints are because the author doesn’t understand the difference difference between a Facebook profile and a Facebook page. Simply put, a profile is for personal things for friends and family; a page is for business. If your book is just a hobby, then it’s fine to have only a Facebook profile and make your posts for friends and family; however, if you’re serious about your writing, and it’s a business with you, or you want it to be business, then you need a Facebook page as an author. It’s simple to tell if it’s a page or a profile. A profile shows how many friends and a page shows how many likes. Here’s a link <> to a straight forward description on how to set up your author Facebook page.

Active Social Media Participation

Social media marketing is a frustration for most authors. However, SMM is the authorpreneur’s key to success and the glue holding the other facets of ACM together. As a published author, you are a celebrity in the minds of your readers. They are interested in you and what you do and what you think. The proper use of social media gives you the opportunity to serve your reader’s desire to be a part of your celebrity status. You are a part of this way to reach readers. Traditional ways are changing at a high rate of speed. As an author, you can no longer be a spectator. If you want to advance your writing career, you must become the parade. Strong social media marketing is essential—and exciting! A business savvy authorpreneur, using available social media tools, may become their inch-wide-mile-deep market parade!

Ebook Cards

Here’s how eBook cards works. Authors purchase eBook cards at wholesale prices. The eBook card shows the regular eBook retail price. Authors can use the eBook card in a variety of ways to help them sell more books. For example, authors can simply sell the eBook card for the retail price, or any price they want, or use the eBook card as an incentive to readers to purchase printed books. Authors can bundle eBooks and pBooks. The eBook card is perfect if an author is invited to make a presentation somewhere. Authors can tell the event promoters that they’ll do the event if they allow the author to sell books at the back of the room after the presentation, and if the promoter will purchase a given number of eBook cards to be used as door prizes to promote the event. And, eBook cards are a way to sell eBooks while an author is talking to anyone, anyplace, anytime. Authors may be use the eBook card in any in manner they want; either to sell for full retail, sell at a discount, bundle it with a printed book, or any variety of ways to help establish then as an author and to promote their works. Perhaps the biggest benefit for selling eBooks, by using eBook cards, is that when the customer redeems their card they give us their contact information and we can market to them. And, of course, the author can autograph the eBook card, letting the purchaser know to save the signed eBook card. It may be as valuable someday as a signed baseball card.

Keep in touch,

Evan Swensen

Publication Consultants
Publishing the works of authors worldwide!
8370 Eleusis Drive
Anchorage, Alaska 99502
(907) 349-2424  Fax (907) 349-2426

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