One Last Cast
Posted on 06/15/2019 by Evan Swensen
have the best job in the world—I get up in the morning, put on my fishing vest,
pick up my fly rod, kiss my wife goodbye, tell her I’m going to work—and she
One Last Cast to market began when I
crossed the border and moved to Alaska in 1957, and since then I’ve pretty much
lived the fantasies of almost all outdoorsmen. I’ve been the publisher and
editor of Alaska Outdoors magazine
and producer of the Alaska Outdoors
television show and outdoor videos, and the host of Alaska Outdoor Radio Magazine. It was after Alaska Outdoors Radio Magazine ran its course and went off the air
that One Last Cast was born.
a private pilot with a float rating, I’ve logged more than 4,000 hours of
flight time in Alaska, in both wheel and float planes. I’m a serious recreation
hunter and fisherman, equally comfortable casting a flyrod, and using bait or
lures. I live in Alaska and work in the outdoors. I love to fish, hunt, fly,
hike, and be in the outdoors.
publisher of Alaska Outdoor Magazine,
I had an idea for a book: The Insiders
Guide to Alaska Outdoors. I wrote inquiry letters to 34 publishers and
received 34 rejections. I was disheartened. I thought that I’d have 34 publishers
scrambling to be the first to send me a book-publishing contract. I had no idea
how tough it was to get a publisher to publish my book.
few weeks after the last rejection arrived I received a call from a small
publisher. They were looking for someone to write The Hiking Guide to Alaska. I explained to them that I did a great
deal of hiking, but my hiking was to go fishing or hunting. The editor told me
that they were considering a Fishing
Guide to Alaska and ask if I was interested. I was interested and signed a
contract for both the fishing and the hiking guide to Alaska.
signed the contract and proceeded with writing the books. My late wife,
Margaret, a great researcher, did the research and I did the writing. We worked
on and co-authored the books.
remember the high we experienced when we received our copies from the
publisher. We celebrated our success as writers. It was wonderful. The memory
lingers today as I remember holding the product of our yearlong labors.
the books were published reality set in as we discovered that we were at the
bottom of the publishing food chain and our publisher cared little about us. We found that in the contract we had signed
away all our rights to the book. We didn’t even own the copyright. Our books were
not ours—they belonged to the publisher. It was discouraging to know that in
our innocence we had relinquished all rights, in all markets—forever.
small publisher sold to a larger publisher and as bad as the small publisher
treated us, the new publisher was so bad they made the first publisher look
good. We even had to get a lawyer and threaten the new publisher with legal
action to get them to honor the terms of their contract. Dealing with
publishers took away a great deal of the thrill of being published authors.
At the conclusion of Alaska Radio Magazine I’d end the show each day with these words, “There’s just time for one last cast.” I then proceeded with a 90-second vignette about one of my Alaska outdoor adventures—mostly adventures with one of my nine children. A few years later we put 120 of those last cast stories together and published our book—and we own the copyright.
One Last Cast contains uplifting stories of
friends, family, and fun; preserved for posterity.