I have the best job in the world—I get up in the morning, put on my fishing vest, pick up my fly rod, kiss my wife goodbye, tell her I’m going to work—and she believes me.
Bringing One Last Cast to market began when I crossed the border and moved to Alaska in 1957, and since then I’ve pretty much lived the fantasies of almost all outdoorsmen. I’ve been the publisher and editor of Alaska Outdoors magazine and producer of the Alaska Outdoors television show and outdoor videos, and the host of Alaska Outdoor Radio Magazine. It was after Alaska Outdoors Radio Magazine ran its course and went off the air that One Last Cast was born.
As a private pilot with a float rating, I’ve logged more than 4,000 hours of flight time in Alaska, in both wheel and float planes. I’m a serious recreation hunter and fisherman, equally comfortable casting a flyrod, and using bait or lures. I live in Alaska and work in the outdoors. I love to fish, hunt, fly, hike, and be in the outdoors.
As publisher of Alaska Outdoor Magazine, I had an idea for a book: The Insiders Guide to Alaska Outdoors. I wrote inquiry letters to 34 publishers and received 34 rejections. I was disheartened. I thought that I’d have 34 publishers scrambling to be the first to send me a book-publishing contract. I had no idea how tough it was to get a publisher to publish my book.
A few weeks after the last rejection arrived I received a call from a small publisher. They were looking for someone to write The Hiking Guide to Alaska. I explained to them that I did a great deal of hiking, but my hiking was to go fishing or hunting. The editor told me that they were considering a Fishing Guide to Alaska and ask if I was interested. I was interested and signed a contract for both the fishing and the hiking guide to Alaska.
I signed the contract and proceeded with writing the books. My late wife, Margaret, a great researcher, did the research and I did the writing. We worked on and co-authored the books.
I remember the high we experienced when we received our copies from the publisher. We celebrated our success as writers. It was wonderful. The memory lingers today as I remember holding the product of our yearlong labors.
After the books were published reality set in as we discovered that we were at the bottom of the publishing food chain and our publisher cared little about us. We found that in the contract we had signed away all our rights to the book. We didn’t even own the copyright. Our books were not ours—they belonged to the publisher. It was discouraging to know that in our innocence we had relinquished all rights, in all markets—forever.
The small publisher sold to a larger publisher and as bad as the small publisher treated us, the new publisher was so bad they made the first publisher look good. We even had to get a lawyer and threaten the new publisher with legal action to get them to honor the terms of their contract. Dealing with publishers took away a great deal of the thrill of being published authors.
At the conclusion of Alaska Radio Magazine I’d end the show each day with these words, “There’s just time for one last cast.” I then proceeded with a 90-second vignette about one of my Alaska outdoor adventures—mostly adventures with one of my nine children. A few years later we put 120 of those last cast stories together and published our book—and we own the copyright.
One Last Cast contains uplifting stories of friends, family, and fun; preserved for posterity.

This is Publication Consultants’ motivation for constantly striving to assist authors sell and market their books. Author Campaign Method (ACM) of sales and marketing is Publication Consultants’ plan to accomplish this so that our authors’ books have a reasonable opportunity for success. We know the difference between motion and direction. ACM is direction! ACM is the process for authorpreneurs who are serious about bringing their books to market. ACM is a boon for them.
Release Party
Web Presence
Book Signings
Facebook Profile and Facebook Page
Active Social Media Participation
Ebook Cards
The Great Alaska Book Fair: October 8, 2016


Costco Book Signings
eBook Cards

Benjamin Franklin Award
Jim Misko Book Signing at Barnes and Noble
Cortex is for serious authors and will probably not be of interest to hobbyists. We recorded our Cortex training and information meeting. If you’re a serious author, and did not attend the meeting, and would like to review the training information, kindly let us know. Authors are required to have a Facebook author page to use Cortex.
Correction:
This is Publication Consultants’ motivation for constantly striving to assist authors sell and market their books. ACM is Publication Consultants’ plan to accomplish this so that our authors’ books have a reasonable opportunity for success. We know the difference between motion and direction. ACM is direction! ACM is the process for authors who are serious about bringing their books to market. ACM is a boon for serious authors, but a burden for hobbyist. We don’t recommend ACM for hobbyists.

We’re the only publisher we know of that provides authors with book signing opportunities. Book signing are appropriate for hobbyist and essential for serious authors. To schedule a book signing kindly go to our website, <
We hear authors complain about all the personal stuff on Facebook. Most of these complaints are because the author doesn’t understand the difference difference between a Facebook profile and a Facebook page. Simply put, a profile is for personal things for friends and family; a page is for business. If your book is just a hobby, then it’s fine to have only a Facebook profile and make your posts for friends and family; however, if you’re serious about your writing, and it’s a business with you, or you want it to be business, then you need a Facebook page as an author. It’s simple to tell if it’s a page or a profile. A profile shows how many friends and a page shows how many likes. Here’s a link <> to a straight forward description on how to set up your author Facebook page.



Mosquito Books has a new location in the Anchorage international airport and is available for signings with 21 days notice. Jim Misko had a signing there yesterday. His signing report included these words, “Had the best day ever at the airport . . ..”



The Lyin Kings: The Wannabe World Leaders
Time and Tide


ReadAlaska 2014
Readerlink and Book Signings
2014 Independent Publisher Book Awards Results

Bonnye Matthews Radio Interview
Rick Mystrom Radio Interview
When he published those overseas blogs as the book The Innocents Abroad, it would become a hit. But you couldn’t find it in bookstores.
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Seven Things I Learned From a Foreign Email
2014 Spirit of Youth Awards
Book Signings


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Publication Consultants Blog
Book Signings



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