Writing Advice

Why Most Books Fail Before They’re Finished

How Salt Seasoned Our Words

By Evan Swensen| 08/20/2025
I keep a saltshaker on my table, like most people. It’s ordinary, nothing special. Yet hidden in those small grains is a story every reader and writer can appreciate. Salt … 0 More

Power in Doing and Writing Well

By Evan Swensen| 08/18/2025
“Either write something worth reading or do something worth writing.” Those words from Benjamin Franklin still carry weight, not because they sound clever, but because they speak to a simple … 0 More

Originality over Imitation

By Evan Swensen| 08/04/2025
    Herman Melville: Failing with Honor, Writing with Fire “It is better to fail in originality than to succeed in imitation.” —Herman Melville The power in Melville’s words doesn’t … 0 More

Writing Before You’re Ready

By Evan Swensen| 07/28/2025
“You don’t start out writing good stuff. You start out writing crap and thinking it’s good stuff, and then gradually you get better at it.” Octavia Butler said this. She … 0 More

Facts Tell—Stories Sell

By Evan Swensen| 07/25/2025
  How Can I Use Storytelling in My Emails to Connect with Readers? After publishing for more than 40 years and working closely with writers, one principle has stood the … 0 More

The Weight Behind the Words

By Evan Swensen| 07/01/2025
  “You don’t write because you want to say something; you write because you have something to say.” When F. Scott Fitzgerald said those words, he wasn’t offering a platitude. … 0 More

The Red Pen We All Carry

By Evan Swensen| 06/02/2025
“No passion in the world is equal to the passion to alter someone else’s draft.” — H.G. Wells Writers know the truth of those words deep in their bones. There’s …

I Don’t Know

By Evan Swensen| 05/19/2025
  Wislawa Szymborska’s line—“Poets, if they’re genuine, must always keep repeating, ‘I don’t know’”—echoes the humility at the heart of both poetry and wisdom. She wasn’t celebrating ignorance. She was … 0 More

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