How to Hold a Book Launch Party? [Guild meeting August 20, 2013]

How to Hold a Book Launch Party? [Guild meeting August 20, 2013]

How to Hold a Book Launch Party? [Guild meeting August 20, 2013]

Posted on 08/06/2013 Evan Swensen

Come on down to Anchorage’s ZJ Loussac Library on August 20th, if you’re in the neighborhood. I was volunteered to do a talk on book launches for the monthly Alaska Writers Guild meeting. It’s open to the public, free of charge, so even if you’re not a writer, you can satisfy some curiosity about book launch parties.

I suppose they asked me because I’ve produced more than 100 of the dang things, and have learned something about what works, and what doesn’t. As for book signings, we’re doing more than 120 this month alone.

I’ll tell you how we evolved to the simple and effective program we’ve had in place for our authors for some time now. It’s easy. They tell us where they want to have an event, and when, and we set it up. [Well, it’s easy now, but there was a lot of unseen work and trust-building that went into developing the relationships we now have with Costco, Walgreen’s, Fred Meyer, and many other stores.]

Bookstores, too, by the way. Fireside Books in Palmer, Mosquito Books at the Ted Stevens Airport, and Barnes and Noble.

Not just in the Anchorage, Alaska area, either. Just because we’re the largest state in the Union doesn’t mean we’ve forgotten the other 49. Nor have our authors. They’re all over the place, having events and selling their books, and so are the book events we arrange.

If there’s a venue an author wants that we haven’t already set up a relationship with, we ask for just a little more lead time to set that up.

To demonstrate a good book-signing table at a launch party, several authors have agreed to come and set up in the first floor lobby of the library. They’ll have their tables, banners, business cards, and of course they will have their books.

So come a little early and meet some real live authors and take a look at their books for yourself. You’ll even be able to buy them and get them autographed.


Keep in touch,

Evan Swensen, Publisher
Publication Consultants
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