The last thing you want is to think all you need to do with a book event is to show up with your books and some pens.
The best way to sell your books is to cultivate your buyers in the area around your book event. And I use the word cultivate with a reason.
If you just breeze in and out, you will lose the opportunity to make lasting impressions. If you’re able to, visit the neighborhood your book event will be held in.
Talk with the owners and managers of businesses nearby. They may be happy to put your poster in their window, and handouts on their counter, even if they don’t sell books.
Try to meet each person who works at the venue for your book events. Thank them in advance for their help. Give them your book business cards.
Mary Anne Poll, author of the Alaskan Iconoclast Thrillers used this method at a book party recently, with good results. Very good results, in fact.
A nice number of books right there at the book event, which was at a Fred Meyer [Kroger] store in a small town, and then more later.
It’s also good manners to send a thank you to the venue owner or manager, and remind them to keep your book in stock, as not everyone can make it to a specific event.
If you can, drop by the neighboring places that helped to promote you, and let them know how much fun you had, and how much you appreciated their help.
In this way, you’ll make the best impression, and develop fans for your books and yourself. Before, during, and after your event.
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