What Should You Expect At Book Signings?

What Should You Expect At Book Signings?

What Should You Expect At Book Signings?

Posted on 09/14/2022 Evan Swensen
What Should You Expect At Book Signings?

A Report From The Field.

You will expect to see the usual disclaimer: Your Results May Vary, so we’ll get it out of the way.

Here’s an anonymous report from one of our authors telling us what a recent book signing was like.

Had a fantastic day at Costco. Sold 40 books in 6.5 hours. That is one every 9.74 minutes. Not quite as good as John P. Hagen, who sells one every 5 minutes at golf tournaments, but his is a specialized book, and his affection ado’s come through the gate at 165,000 per tournament.

Total Statistics

Sold 40 books. I had three doubles, four triples, and six eBook requests.

I interacted with 42 people, so the doubles and triples boosted my averages.

I got 40 names and email addresses to add to my buyer’s list.

Every buyer today freely gave me their name and email address.

I did not take any pictures because I forgot to do that.

Notice what he said about doubles and triples. This means he sold three readers two books at once and all three of his fiction works to four readers he talked with.

He is also asking for names and emails, so he can let folks know when and where he’ll be in the future and let them know about his next books.

He said these were given “freely,” reassuring us that generally, people who like your books will be happy to provide you with their contact information. You probably won’t have to twist their arm or make threats. Just ask.

Notice also that he “forgot to take pictures.”

Pictures are vital for posting about your signing and for helping you promote your next signing.

Each author and each book is different. Also, every location and date of a book signing or event is never the same as any other. These are just the laws of God, Murphy, and physics. This is to your benefit, as one bad day at a particular bookstore doesn’t automatically mean your next event is foredoomed to come out as poorly.
For one thing, you will be just that much further along and will have gained experience, and will learn, over time, what you can expect at your book signings.

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