The Power of Criticism
By Evan Swensen|
03/24/2025
Author Update
Building Your Authorpreneur Platform
More than year ago… Publication Consultants announced Authors Campaign Method (ACM) for sales and marketing. Two recent Author Updates, October 4 and October 12) listed eight facets of ACM.
1. Release Party
2. Web Presence
3. Book signings
4. Amazon Author Page
5. Facebook Page
6. Active Social Media Participation
7. eBook Cards
8. Book Listing on Indibound
We recently read a marketing book for authors and recognized the author’s list for building an author’s platform paralleled and added to the facets of ACM. Additional items to our ACM list included:
1. Speaking Engagements
2. Emails
3. Building Relationships
4. Traditional Media
5. Endorsements
6. Internet Publishing
7. Promotions
8. Advertising
Together these 16 tools constitute areas Authorpreneurs should center their efforts in building an author platform. However, we doubt that an author can work all these, still write books, and have any personal life. It seems that an author should select only the ones they can manage and enjoys doing and not worry about the others. For us, the important thing is to only do as much as you’re able and enjoy as you connect with your readers. Of course more effort leads to better and quicker success.
We realize that an author applying these tools may not receive book sales for as long as 12 months, but we are convinced that applying these tools will result in long term success.
Author Campaign Method (ACM) for Authorpreneurs
This is Publication Consultants’ motivation for constantly striving to assist authors sell and market their books. Author Campaign Method (ACM) of sales and marketing is Publication Consultants’ plan to accomplish this so that our authors’ books have a reasonable opportunity for success. We know the difference between motion and direction. ACM is direction! ACM is the process for authorpreneurs who are serious about bringing their books to market. ACM is a boon for them.
Release Party
Web Presence
Book Signings
Amazon Author Page
Facebook Profile and Facebook Page
Active Social Media Participation
Ebook Cards
The Great Alaska Book Fair: October 8, 2016
Costco Book Signings
eBook Cards
Benjamin Franklin Award
Jim Misko Book Signing at Barnes and Noble
Cortex is for serious authors and will probably not be of interest to hobbyists. We recorded our Cortex training and information meeting. If you’re a serious author, and did not attend the meeting, and would like to review the training information, kindly let us know. Authors are required to have a Facebook author page to use Cortex.
Correction:
We take the quote by Marcella Smith, Small Press Business Manager, Barnes & Noble seriously: “The author is essential to the success of the book, giving energy behind the book to make it something that a customer will come in and ask for. That is what makes the difference in a book that sells, that develops legs, and has a life of its own. Otherwise the book goes on the shelf and stays there for three months. Then it gets returned.”
This is Publication Consultants’ motivation for constantly striving to assist authors sell and market their books. ACM is Publication Consultants’ plan to accomplish this so that our authors’ books have a reasonable opportunity for success. We know the difference between motion and direction. ACM is direction! ACM is the process for authors who are serious about bringing their books to market. ACM is a boon for serious authors, but a burden for hobbyist. We don’t recommend ACM for hobbyists.
We’re the only publisher we know of that provides authors with book signing opportunities. Book signing are appropriate for hobbyist and essential for serious authors. To schedule a book signing kindly go to our website, <
An Author Page on Amazon Author Central is a serious author ACM requirement and desirable for the hobbyist. Author Central is a free resource designed to help authors become more active participants in the promotion of their books. In Author Central you can manage an Author Page, update information about your books, and view Customer Reviews and sales information for your bibliography. If you don’t already have an Author Page on 
We hear authors complain about all the personal stuff on Facebook. Most of these complaints are because the author doesn’t understand the difference difference between a Facebook profile and a Facebook page. Simply put, a profile is for personal things for friends and family; a page is for business. If your book is just a hobby, then it’s fine to have only a Facebook profile and make your posts for friends and family; however, if you’re serious about your writing, and it’s a business with you, or you want it to be business, then you need a Facebook page as an author. It’s simple to tell if it’s a page or a profile. A profile shows how many friends and a page shows how many likes. Here’s a link <> to a straight forward description on how to set up your author Facebook page.
Active Social Media Participation
Mosquito Books has a new location in the Anchorage international airport and is available for signings with 21 days notice. Jim Misko had a signing there yesterday. His signing report included these words, “Had the best day ever at the airport . . ..”
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